A Weathered Penny
The jewellery market in the UK is one of the most competitive markets within the Fashion and Lifestyle space.
Before working with A Weathered Penny, we wanted to make sure that we could gain the coverage they deserved and with other jewellery brands on our books we had to be careful not to have brands that were too similar. As A Weathered Penny moved into more resin statement pieces, we knew it was time to take them on as a PR client.
With strong stockists and a loyal influencer following we knew the next step for A Weathered Penny was regular quality press coverage that drove awareness and sales.
Print and Digital Media Outreach
We knew the press space is competitive for jewellery so we wanted to position AWP as the go to brand for affordable yet design lead jewellery. We introduced the brand one-by-one to the press and very quickly A Weathered Penny became a press fave.
A Weathered Penny have been featured over 100 times in over year in every mainstream UK print and online publication including YOU, The Times, Grazia, The Pool, Time Out, The Guardian and many more. Their coverage has reached over xxxxxxx.
pieces of published coverage in 11 months
in women in the
year on year
New visitor rate up
year on year