A Weathered Penny

SUMMARY

The jewellery market in the UK is one of the most competitive markets within the Fashion and Lifestyle space.

Before working with A Weathered Penny, we wanted to make sure that we could gain the coverage they deserved and with other jewellery brands on our books we had to be careful not to have brands that were too similar. As A Weathered Penny moved into more resin statement pieces, we knew it was time to take them on as a PR client.

With strong stockists and a loyal influencer following we knew the next step for A Weathered Penny was regular quality press coverage that drove awareness and sales.

OUR ROLE

Print and Digital Media Outreach

Coverage Tracking

Analytic Reporting

Brand Support

Editor gifting

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Since joining we have had our jewellery featured in so much press, from Grazia, Cosmopolitan, Marie Claire and The Pool to newspaper supplements. It has helped us achieve much more brand awareness than we could ever have imagined. The team at LFA is so friendly, helpful and approachable and where they only take on a small selection of brands, you feel you get their undivided attention and a service that you wouldn’t get at other agencies. Thank you for everything you do and continue to do to help us grow as a brand.
— Kayleigh, @aweatheredpenny
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Media Strategy

We knew the press space is competitive for jewellery so we wanted to position AWP as the go to brand for affordable yet design lead jewellery. We introduced the brand one-by-one to the press and very quickly A Weathered Penny became a press fave.

RESULTS

A Weathered Penny have been featured over 100 times in over year in every mainstream UK print and online publication including YOU, The Times, Grazia, The Pool, Time Out, The Guardian and many more. Their coverage has reached over xxxxxxx.

 

The STATS

Over

100

pieces of published coverage in 11 months

Coverage reaching

90 Million

in women in the
UK

Increased by

135%

website users
year on year

New visitor rate up

90%

year on year