A Weathered Penny
Fast-growing and dynamic, the jewellery industry is one of the most competitive markets in the UK across fashion and lifestyle.
Before working with A Weathered Penny, we wanted to make sure that we could gain the coverage they deserved and with other jewellery brands on our books, we had to be careful not to have brands that were too similar. As A Weathered Penny introduced more resin earrings, alongside statement pieces, we knew it was time to take them on as a PR client.
With strong stockists and a loyal influencer following, the next natural step for A Weathered Penny was regular quality press coverage to further drive awareness, sales, and establish a wider customer base.
Print and digital media outreach
We know the press space is competitive for jewellery so we wanted to position A Weathered Penny as the go-to brand for affordable yet design-led and fashion-forward jewellery. We introduced the brand strategically to key publications and very quickly A Weathered Penny became a press favourite.
Fast forward a year, A Weathered Penny has been featured over 100 times in almost every mainstream UK print and online publication including YOU Magazine, The Times, Grazia, The Pool, Time Out, The Guardian and many more. Their coverage has reached millions.
pieces of published coverage in 11 months
of women in the
year on year
New visitor rate up
year on year