A Weathered Penny

SUMMARY

Fast-growing and dynamic, the jewellery industry is one of the most competitive markets in the UK across fashion and lifestyle.

Before working with A Weathered Penny, we wanted to make sure that we could gain the coverage they deserved and with other jewellery brands on our books, we had to be careful not to have brands that were too similar. As A Weathered Penny introduced more resin earrings, alongside statement pieces, we knew it was time to take them on as a PR client.

With strong stockists and a loyal influencer following, the next natural step for A Weathered Penny was regular quality press coverage to further drive awareness, sales, and establish a wider customer base.

OUR ROLE

Print and digital media outreach

Coverage tracking

Analytics reporting

Brand support

Editor gifting

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Since joining we have had our jewellery featured in so much press, from Grazia, Cosmopolitan, Marie Claire and The Pool to newspaper supplements. It has helped us achieve much more brand awareness than we could ever have imagined. The team at LFA is so friendly, helpful and approachable and where they only take on a small selection of brands, you feel you get their undivided attention and a service that you wouldn’t get at other agencies. Thank you for everything you do and continue to do to help us grow as a brand.
— Kayleigh, @aweatheredpenny
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Media Strategy

We know the press space is competitive for jewellery so we wanted to position A Weathered Penny as the go-to brand for affordable yet design-led and fashion-forward jewellery. We introduced the brand strategically to key publications and very quickly A Weathered Penny became a press favourite.

RESULTS

Fast forward a year, A Weathered Penny has been featured over 100 times in almost every mainstream UK print and online publication including YOU Magazine, The Times, Grazia, The Pool, Time Out, The Guardian and many more. Their coverage has reached millions.

 

The STATS

Over

100

pieces of published coverage in 11 months

Coverage reaching

10,000,000 +

of women in the
UK

Increased by

135%

website users
year on year

New visitor rate up

90%

year on year