Meet the Dogs of LFA

There’s no secret that we love dogs at LFA. So what better excuse to dedicate a blog pawst to our favourite furry friends? From food-loving Labradors to cheeky Cockapoos, get to know our di-fur-ent pals (and their owners) here.


Cockapoo April lives with Bronwyn Lowenthal, design director of ethical brand Lowie in South London. On the weekends you’ll find them at Herne Hill Market or in Brockwell Park.

Breed: Cockapoo

Age: Just turned 2!

Where did you get April from? I found her through a friend of a friend in Leeds. Rosie (from LFA) just happened to be up in Leeds from London on the day April turned 8 weeks old and she kindly transported my baby down to her forever London home.

Describe April in 3 words: Cheeky, loving and playful.

Favourite snack: Chicken. Every time.

Any pet peeves? She loves a park picnic so when she runs off during picnic season sometimes it’s hard to get her back. Who doesn’t like a nice picnic right?


Labrador and foodie Jackson is based in leafy North London with Isatu Funna and her husband. He occasionally helps out at Isatu’s shop in Angel meeting and greeting customers.

Breed: Labrador

Age: 2.5 years

Where did you get him from? From a litter in Germany. Jackson’s dad and mum are from my husband’s family.

Describe Jackson in 3 words: Precocious, adorable and hungry!

Favourite snack: Fish.

Any pet peeves? Dislikes plastic bags.


French Bulldog Hitchy is a North London-resident and comes along with her parents to their nearby studio everyday. The full-time heartbreaker regularly explores independent markets and shops in the area.

Breed: French Bulldog.

Age: Just turned 2!

Where did you get her? From a Kennel Club breeder.

Hitchy in three words: Crazy, hungry (but a total) heartbreaker.

Favourite snack: Cheese or chicken.

Any pet peeves? Sticks (I must attack them) and I hate my ears being cleaned...


Juju, Nick and Jo left East London behind for historic and picturesque Tetbury. At the weekend, Portugese rescue dog Juju enjoys a good’ol snooze followed by a long countryside walk.

Breed: Portuguese street dog! A family member actually got us a DNA kit for Christmas one year (yes, we are that obsessed with her!) and she is officially a mix of about 10 breeds – mostly Toy Poodle & Shih Tzu.

Age: We’re not completely sure, but around 5. Her ‘birthday’ is the day we adopted her.

Where did you get Juju from? From an amazing charity called Many Tears Animal Rescue.

Describe Juju in 3 words: Mad. Adorable. Cuddly.

Favourite snack: Anything we are eating.

Any pet peeves: She has many rescue dog ‘quirks’, but we love everything about her. One thing she really doesn’t like is early mornings…she’s the perfect ambassador for our brand as she loves sleep so much!


Urban dog Colin lives in the bustling area of Liverpool Street with Matthew and Joe. A core part of the Matthew Calvin team, you’ll find him charming the influencers that pop into their studio.

Breed: Colin is a Cockapoo! His mum was a Cocker Spaniel and they told us his dad was a Miniature Poodle, although seeing how big Colin is I’m debating this..

Age: He turned 3 on the 1st of August.

Where did you get Colin from? We did some research around a family in Walthamstow who had Cocker Spaniels. When we went to collect Colin both his mum and grandmother had given birth to 7 puppies each! 14, 8 week old Cockerpoo’s running around in the front room was a sight!

Describe Colin in 3 words: Bouncy, fun and clever.

Favourite snack: He loves a good Dentastick.

Any pet peeves: Colin really doesn’t enjoy the vets..



Aberdeenshire born and bred Eccles aka Egg is a real mountaineer and enjoys being out and about. Growing up with Cat and her family, the Border Terrier cross is always excited to catch up when she comes visiting from Edinburgh.

Breed: Border Terrier cross.

Age: 16

Where did you get Eccles from? She’s our family dog. Everyone needs a lapdog!

Describe Eccles in three words: Sweet, scruffy, mountaineer.

Favourite snack: Salmon skin.

Any pet peeves? Border Collies (evil).


Jackapoo Ludo enjoys dog-watching at London Fields with his dad Simon at the weekends. When Ludo is not exploring East London’s hotspots, he’s a trusted assistant in the studio.

Breed: Jackapoo

Age: 2.5 years

Where did you get Ludo from? From a family in the New Forest.

Describe Ludo in three words: Hyper, energetic and hungry.

Favourite snack: Chicken.

Any pet peeves? He’s often too hyper, energetic and hungry.


Energetic Terrier Ruby lives with her stylish parents Annie and Dimitri in Putney. Being near Kings Road, Ruby and Annie enjoy a bit of local shopping and Ruby is always helping her mum’s clients looking their best.

Breed: Half Border Terrier/Half Welsh Terrier. We like to call her a Welsh Border! 

Age: Just turned 5!

Where did you get her from? From an ugly, but adorable mutt in Somerset (the dog not the accidental breeder!) 

Ruby in 3 words: Energetic, impatient and human.

Favourite snack: Literally anything!

Any pet peeves? Other Terriers, and dogs smaller than her. If you’re a Terrier, you’re in trouble. If you’re a puppy Terrier, you may as well stay at home! Plus, she hates being bathed.



Company chairman Milo lives with Rosie, Nick and his cat brother Bruce in South East London. His sense of urgency keeps team LFA on their toes. 

Breed: Maltese Terrier.

Age: 5 years.

Where did you get MIlo from? He’s from Melksham in Wiltshire. He came from a lovely family that owned Milo’s mum and dad. 

Describe Milo in three words: Deep. Sassy. Introverted.

Favourite snack: Popcorn (lightly salted).

Any pet peeves? Oh wow. Everything. People walking too slowly, people walking too quickly, scooters, walking sticks, tall men, men in hats (most men), big boots, dogs on leads, puppies, the list goes on...

How to make the most out of IGTV

Welcome to IGTV, the new video application that brings together YouTube style content with Instagram’s instant accessibility and opportunity for community interaction. An add-on Instagram app, IGTV allows users to share video content that is up to an hour long, providing a prime opportunity for brand development. From product launches to behind the scenes, we’ve put together a guide to show you how you can use IGTV to support your Instagram presence and continue to build your brand.



IGTV launched this summer in the UK, furthering the possibilities of the much used Instagram Stories feature. Simply download the IGTV app, login with your existing Instagram details and you will be met with an array of content from the people and brands that you already follow. Popular with big names such as Netflix and Buzzfeed, IGTV is beginning to gain momentum in the world of social media. The app allows users to easily film, edit, post and promote all in one place, creating instant content that can help to grow your brand.


Curious as to how to use IGTV to benefit your brand? Here are a few ideas.

Product launches - Whether it’s a new product/collection launch or an upcoming event, IGTV is the perfect place to announce something new and create a bit of extra buzz.

Meet the team - People like people. As social platforms become more and more saturated, providing viewers with an insight into the faces behind the brand could help to set you apart from the masses and connect with your customers on a more personal level.

Behind the scenes - Transparency is key when it comes to building a new brand. Viewers want to see how things really work, not just a polished edit of a final outcome. From behind the scenes insights of new product launches to showcasing your design process, IGTV can help you to communicate what your brand is really about.

Influencer takeovers - An influencer takeover on your IGTV provides a space where products can be seen and experienced in real time. It also allow you to reach and capture a wider audience.


If Instagram stories are anything to go by, then IGTV will soon become an integral part of our personal and branded social presence. One of the key benefits of using the app is that your Instagram followers will automatically see your content, as long as they are using IGTV - getting started now allows time for experimentation before the platform reaches the masses. If you’re looking to build brand-consumer interaction or simply looking to broaden your consumer reach, the personal nature of IGTV could make it the place to do it.


 Headspace -  @headspace

Headspace - @headspace

 Bloom & Wild -  @bloomandwild

Bloom & Wild - @bloomandwild

How To Send Emails Your Customers Will Love

Newsletters shouldn't be an overlooked part of your brand's marketing strategy. Clever email marketing allows you to connect with your audience in a personalised way, while also having the potential to effectively drive sales. We've put together a few tips on how to send out emails that your audience will read and engage with.

 Image credit:

Image credit:

Keep it visual

Your newsletter should be nicely designed with the right balance of beautiful images, headers and brand colours. The odd GIF or moving image is also a great way to grab attention, but is not a must. An eye-catching, yet clean and consistent layout will encourage your audience to read and (hopefully) engage. Try and keep the text to a minimum as you don't want to overwhelm your readers; short and conversational copy (in your brand's tone of voice) alongside nice visuals will get you a long way. And don't forget easy-to-tap calls to actions. 

Show personality

Promoting the occasional offer along with new product releases are great, but don't forget to incorporate some personal content to mix it up a little. This can range from linking to your own blog content to studio updates. Don't worry if you haven't been up to anything exciting. Your audience will just enjoy having a peek behind your brand, whether that's a trip to your factory, stockist or a team day out by the seaside. Personality will add so much value and it will also enable your customers to establish an emotional connection with you and your brand. 

Step into the shoes of your customer

Nowadays, your customers value content that goes beyond offers and promotions. Sharing relevant information and news that fit with both your brand and your customers lifestyle will keep your customers engaged. Perhaps you've been to a great exhibition, discovered a great new publication or listened to an interesting podcast. As long as it's relevant to your customers, don't be afraid to add lifestyle-y and inspirational content. 

Personalisation and automation

Emails with personalised subject lines are more likely to be opened as they add a human factor to your newsletters. Setting up triggers is another good and time-efficient way of keeping things personal. These triggers will enable you to pre-make emails to be sent automatically to subscribers when they meet a certain condition. This can range from welcome emails when first signing up to your customer's birthdays. 

Need some inspiration? Have a look at a few brands who are nailing their email marketing here


5 Brands That Know Their Email Marketing

We do love a good newsletter, so here's five brands who are nailing theirs.


Aside from eye-catching graphics and branding, the go-to app for all things beauty has also nailed the art of snappy copy.

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Desmond & Dempsey

Desmond & Dempsey's emails are personalised and engaging making our mornings and inboxes better.

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While not technically a brand, Trouva live and breathe independent culture and this clearly shines through in their lifestyle-led newsletter. 

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Innovative product and ethos; we're not unsubscribing anytime soon.

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Boden have really found their tone of voice with one that's both distinctive and compelling.

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Why Content Marketing Is Vital For Your Brand

Whether it's for your emails, social media or your blog, content marketing is one of the most effective ways of keeping your customers engaged while attracting new ones. Here's why it should be at the backbone of your marketing strategy and what it can do for your brand. 

 Image credit: @presentandcorrect

Image credit: @presentandcorrect

Builds your community and your brand awareness

Creating good content (beyond offers and promotions) adds value and personality giving your customers a reason to return. It also gives them something to talk about and engage with, which again can increase your awareness and build a community of loyal customers. Content reflective of your brand and your brand's voice will allow you to build meaningful relationships with customers potential and present. 

Gives you valuable customer information

Whether it is an article, an Instagram post or a marketing campaign, engaging content encourage conversation and interaction, bringing you closer to your customers. By opening up for feedback and communication you will be able to gain incredibly valuable customer information. These insights will enable you to be even more strategic with your marketing and produce content tailored to your audience's wants and needs.

Improves your SEO

Content and SEO go hand in hand. Aside from being picked up by your customers, quality content is more likely to be picked up as preferred content by search engines too. Think about what terms your audience might be using when searching for content and include the relevant keywords strategically. By doing this you will avoid 'keyword stuffing', which basically means using the same keyword too many times without adding any value. Plus, once you've published something it stays online forever meaning that your content can give you a long-term traffic boost. 

Builds trust

Building a trusted presence and establishing yourself as a reputable and reliable brand takes time and that's why your content plays a vital role here. Anything you 'put out' is an immediate representation of your brand so if your content is relevant, helpful and engaging, your customers will think the same of your brand. 

Get you one step ahead of your competitors  

While your competitors are probably already on it, it doesn't mean that you can't do it better or differently. While it's absolutely fine to get inspiration from other brands or companies, make sure that you don't copy them. You have a different audience and voice and your content needs to be aligned with this. 


Generating content is one thing, but knowing what content gets your audience clicking is another. If you feel like you need some direction we might be able to help

5 Ways To Use Instagram To Drive Sales

Instagram is more powerful than ever before, boasting over 800 million users monthly. With such a large influence, the platform has the potential to effectively increase your sales if done correctly. Here are five ways in which you can make the most out of it.


While it may seem obvious, having an aesthetically pleasing Instagram feed can have a strong impact on your engagement and following which again can help you drive sales. Your Instagram feed should be consistent and reflect your brand's signature style (your brand colours etc) so that you're easily recognisable. 

 Image credit: @jodepankhurst

Image credit: @jodepankhurst


Following on from your feed being visually pleasing, think about what other content you can post alongside your own imagery. By keeping a healthy balance of your own imagery and sourced imagery (this can be images found on Pinterest or reposting from other Instagram accounts), you'll be able to promote a lifestyle likely to appeal to your target customers. By doing this, you are showing your audience how your brand fits in with their lifestyle (where they eat, where they shop, what they get up to over the weekend etc), which ends up being a less forceful and 'salesy' strategy than constant product photos. 


Instagram Stories can be very impactful as you're able to reach a wide audience, show personality, humanise your brand and form a more personal connection with your customers. Whether you use polls, answer questions from your customers or take your audience behind the scenes, Stories can be as interactive as you'd like them to be. With the ever-changing algorithm, Stories also gives you the opportunity to direct your audience to content you’ve already posted and that your audience might have missed. 

 Image credit: Pinterest

Image credit: Pinterest


Influencer marketing can be an incredibly valuable asset for your brand. Nowadays we want to hear what people have to say and we turn to influencers to discover new brands and products. If an influencer posts about your product, you'll be able to reach a wider audience and potentially attract new customers. Even if they end up just following you on Instagram or signing up to your newsletter you'll be able to engage with them and target them with compelling and consistent marketing and content which can eventually persuade them to make that all-important purchase. When deciding which influencers you would like to approach it is important to have a close look at their audience and content and make sure it aligns with your audience and your brand values. 


Your customers posting about your brand on Instagram can also be a great way to raise awareness and eventually sales. While your customers' following may not be as big as your targeted influencers, their followers will often be similar to them which again means that they are likely to be interested in your brand too. One way to prompt this is by creating a specific hashtag for your brand and encourage your audience to share photos featuring your product. Having a hashtag makes it easier for you to keep track of followers posting relevant product photos using the same hashtag. KITRI Studio for example use the hashtag #KITRIgirls and includes this in their Instagram bio. They also occasionally round up some of the tagged photos on their Instagram stories which makes their customers feel special while simultaneously boosting their brand credibility.  

 Image credit: @kitristudio

Image credit: @kitristudio

A Day In The Life Of Att Pynta

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From dreamy velvet furniture to handcrafted ceramics, Att Pynta has quickly become the go-to destination for Scandi-obsessed interiors fiends. Founders, Kai Price & Amanda Nelson met while working in the fashion industry and bonded over their shared love of the Scandinavian aesthetic. The duo wanted to create a site that offered contemporary affordable homewares as well as inspirational ideas and decided to launch Att Pynta in 2014. We caught up with the Peckham-based friends over a cuppa to find out what they enjoy the most about running their own business and what they want to achieve in the next year. 

1. I can’t start the day without...

Kai: A shower and cup of tea.

Amanda: Buttery toast and tea.

2. Deadlines are fast approaching – which album gets you to the finish line?

Kai: I usually listen to Radio 6 Music in the studio, so whatever is playing will do. Or a bit of Kisstory!

Amanda: For me its silence...I need zero distractions, haha.

3. And what snack?

Kai: Coffee...

Amanda: Mixed nuts.

4. What’s the best thing about your job?

Kai: Being your own boss and doing something your really feel passionate about. 

Amanda: Definitely being your own boss. Plus, everyday is different and we love seeing our products in people's homes

5. And the worst?

Kai: Overcoming unforeseen challenges.

Amanda: It can be unpredictable and you can never really switch off.

6. What are you most proud of?

Kai: Securing our column with Evening Standard and our recent Liberty London pop-up shop.

Amanda: Looking back from where we started to where we are now makes me really proud.

7. Something you want to achieve in the next year?

Kai: To bring Att Pynta to more physical spaces across the UK and launch new collections. 

Amanda: Collaborate with more creatives on developing new products and fun projects.

8. And lastly, what are you having for dinner tonight?

Kai: Veggie shepherds pie!

Amanda: Roasted root vegetables with feta cheese and couscous.

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The Best International Brands Spotted at Scoop London

Have a peek at some of our favourite international brands from Scoop London.

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Inspired by Scandinavian weather and design heritage, RAINS merge traditional methods with innovative techniques and their considered collection of rainwear and accessories are made to last beyond the season.



Made exclusively in France, Arche's collection of bold shoes are vibrant and creative and promote individuality. The brand was established in 1968 by Pierre Robert Helaine with the philosophy: 'If you can´t think, walk. If you are thinking too much, walk. If you are thinking bad thoughts, keep walking.'

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Priding themselves on ethical and socially conscious practices, Beach Gold support local garment and textile artisans through the creation of their resort wear collections. The pieces are ideal for looking effortlessly stylish at the beach and beyond.

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Sarah Kauss created S'well to reduce the use of disposable plastic and the result is a collection of contemporary and trendy bottles made out of metal. A small step towards smart, eco-friendly living!

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Always keeping ahead of the curve, Amsterdam-based, off-duty cool brand Another-Label's feminine, exciting and classic pieces are suitable for any occasion. 



Effortlessly combining fashion and utility, Danish brand Woden's range of innovative sneakers have been thought out to the tiniest detail and are available for men, women, and kids. 

Pay Day Wishlist - July

Pay day is upon us and it's time to start investing in those summer essentials you've been eyeing up for weeks. Here's some of Team LFA's must-haves this month ...

The Vow London Sunglasses

The Dar Leone Travel Bag


The Hay Picnic Basket


The Sorema Beach Towel

The Modern Botanist Tray 

The Not-Another-Bill Cocktail Set

Why Social Media Should Be Part Of Your PR Strategy

The social media wave isn't ending anytime soon, and with platforms like Instagram gaining thousands of users every day, it's quickly becoming one of the most important aspect of everyone's digital strategies. Is social media not part of your PR strategy? Here's 5 reasons why it should be.


brand credibility

We've all had it, you find a product online that you instantly fall in love with, but when you find the brand on Instagram they only have three posts and a couple of hundred followers - sounds daft, but we're so easily put off by anything that seems illegitimate, so a sad-looking social feed can be the difference between a sale or lack thereof. Building up your social media presence will not only build awareness, but it will also give your brand credibility. 

Editors find products to feature on Instagram

Social media isn't just for your customers - editors are are constantly finding products they can feature on there. Creating a credible Instagram account could be pivotal in getting your products featured in your favourite magazine.

Influencers are taking over

With print dying a slow and painful death (RIP Glamour), influencers are more powerful than ever. Teaming up with the right bloggers for your brand is one of the best ways to quickly build your brand online and raise awareness among your target audience. 

You're not selling a product but a lifestyle

Get to know what your customer likes, what they eat, where they shop, where they go on holiday. This will help you meet the needs and desires of your customer & hopefully make them see how easily your brand complements their lifestyle.

Personality is key

More and more people are investing their time (and eventually their money!) into the people behind the brand. This is your opportunity to show off your brand’s personality and speak directly to your target audience. Just make sure your tone of voice matches your brand - you shouldn’t be saying ‘babe’ unless you’re targeting teens.

Introducing: The Brand Accelerator

Brand Accelerator.jpeg

Would you like to learn exactly what you need to know to get your brand stocked in your dream retailers and gain the exposure with press and influencers that your brand deserves?

You've come to the right place. We've teamed up with Carousel & Co. to create a game-changing business building workshop designed to teach you everything you need to know about successfully increasing your wholesale and gaining exposure for your brand.

Running on Friday 21st of September in London, this full-day interactive group course will cover all the essentials for success, enabling you to maximise your brand's potential and develop a wholesale & PR strategy with complete confidence. There is no 'fluff' during the day - you'll leave thinking about wholesale in a completely new way, with the knowledge and templates needed to immediately develop a plan to scale.

You'll also get to spend the day with other amazing brands in your exact position, learning from their experiences and benefiting from fresh perspectives. Interested? Here's what you need to know..

Who's it for?

  • Product based brands looking to gain press for their brand & grow their wholesale business. We recommend that you've already initially launched and have some direct to consumer sales and feedback either through markets, Etsy, NOTHS, or your direct website. 

What will you learn?

Increasing Wholesale:

  • Prerequisites needed for wholesale success (everything you need to have in place before you reach out to a retailer)
  • How to confidently approach & negotiate with retailers
  • The key to pricing your products so that you actually start making money
  • The best ways to increase sales with current stockists
  • The exact follow-up needed to keep reorders coming in all year long
  • Key factors in a successful trade show

Gaining awareness - PR & Influencers:

  • What assets you really need to get your product into press.
  • The to working with editors and getting your product featured.
  • Confidently working with influencers
  • Social media to get your brand noticed
  • How to turn awareness into sales

Why do it?

Rosie and Rachel have a track record of transforming brands.  The brands they have worked with together have been featured in hundreds of top UK publications, endorsed by the best influencers possible and stocked in gorgeous boutiques & galleries throughout the country as well as some majors such as John Lewis and the Victoria and Albert Museum. Something else here?

We also keep the workshop intimate so there will also be time for individual questions and discussion. There will be inspiring company, lunch, and lots to learn, all in a vibrant and creative setting.

Who will be teaching the course?

Rachel Peterman, founder of Carousel & Co. will be leading the wholesale workshops.

- Rosie Davies-Smith, Founder of LFA and PR Dispatch will be leading the PR workshops.

Friday, September 21st 2018.
10am-5pm (with lunch break)

Location address: 32-34 Great Marlborough Street, Soho, Floor 2

You can book tickets directly through our friends at Carousel and Co.

£495 early bird pricing till August 10th, £595 thereafter


5 Podcasts To Listen To

Who doesn't love a podcast? The perfect companion for your morning commute, many of us have taken to regularly listening to strangers talk about work, love, crime, and everything in-between. Here are a few of our favourites..



Ex-Sunday Times Style alum Dolly Alderton and Pandora Sykes give us our weekly dose of pop-culture, serious news stories and solid (if a little unfounded) advice. The witty duo discuss everything from politicians to Drake's new single; no topic is off limits.




Following the success of his book "The 4-Hour Work Week," it was only logical for Tim Ferriss to tick a podcast off his list. And it paid off. With over 150 million downloads, The Tim Ferris Show has proven to be one of the most popular business podcasts out there. With episodes varying from a snappy 5 minute discussion to a two hour sit down with celebrity guest appearances from Arnold Schwarzenegger, every episode is entirely different.



Jane Garvey and Fi Glover enchant their listeners every week with their brutal honesty and witty charm. Talking about everything from the gender pay gap to menopause, their ability to cover a broad range of concepts in such a lighthearted way captivates their listeners. With the podcast being referred to as a "conversation between cleverest and funniest friends," the duo leave no topic uncovered.



Emma Gannon has been heralded as the "spokesperson for the internet generation" - and rightfully so. Coming recommended by ELLE, The Times and Marie Claire, Ctrl Alt Delete sees Emma talk about all things internet with names such as Zoella, Lena Dunham and Dawn O'Porter.



If you're looking for an informative yet inspiring entrepreneurial podcast, then look no further. This twice-weekly show hosted by Kate Erickson is full of tips and tricks for anyone in the business sector. 

The Sunday Papers - June

This month we're putting the spotlight on one of our long term clients; fashion-forward, luxury sunglasses brand Vow London. Their bold, innovative and eye-catching designs have caught the eye of numerous editors and publications, while a loyal influencer following regularly wear their sunnies. Have a peek at some of the press love they received in June here..

 Nancy Red Glitter in YOU Magazine

Nancy Red Glitter in YOU Magazine

 Selena Red Leopard on Refinery29

Selena Red Leopard on Refinery29

 Serena Pink Glitter in The Sunday Times Style

Serena Pink Glitter in The Sunday Times Style

 Lana Black in The Telegraph

Lana Black in The Telegraph

 Riley Milky Tort in Daily Mail

Riley Milky Tort in Daily Mail

 Cody Lilac Sunglasses & Nancy Red Glitter in Marie Claire

Cody Lilac Sunglasses & Nancy Red Glitter in Marie Claire

Interested in what coverage could do for your brand? Get in touch & we can have a chat.

Looking for more information like this? Sign up to our newsletter!

How to dress to make people believe in your brand

Wearing the right colours and clothes for your personality. Does it really matter that much? Very much so, according to colour and style consultancy Red Leopard. First impressions count and it's important that people judge you favourably. We sat down with the Red Leopard team to talk about how to master the art of dressing for success and what impact wearing the right colours can have on you and your business. 


What is your best advice for brand owners who want to dress more confidently (and to be taken seriously) ?

Annie & Manina: Firstly, it's essential to look like yourself. It is important to understand what this means if you are following fashion trends. Individual style creates an individual and exciting presence. You need to understand the importance of conveying the right message. We advise learning about authority dressing and the impact of accessorising correctly. 

Ilka: In order to be taken seriously, you need to be willing to invest in a few well-fitted pieces and take the time to create a capsule wardrobe out of these. Take pictures of these outfits and hang them up on the inside of your wardrobe. Having a well-thought out wardrobe will take the stress out of getting dressed and will also enable you to dress more confidently. 

If you want to be taken seriously, the Red Leopard guide to Authority Dressing is incredibly helpful and powerful. By wearing accessories with subliminal symbolic meaning, we can make sure others have confidence in us and, as a result, will take us more seriously. This, in return, has a positive impact on how confident and good you feel, which will result in a better performance in meetings, presentations, etc. 

What is key when dressing for success? 

Annie & Manina: Our Colour & Style Consultation help find the right colours and styles for you. Following our consultation you will have a good understanding of which key pieces you should invest in to upgrade and update your wardrobe. Think of the investment as your launching pad!

Ilka: Dressing in clothes that fit you properly is key. It is important to ask yourself what impression you would like to give other people: i.e. would you like to come across as someone who does things differently and brings in a new perspective, or would you like to be seen as a reliable person who does the job as it’s always been done but faster and more efficiently? Your clothes have to reflect this or at least not be contradicting the message you wish to convey

Why is wearing the right colours and clothes at work so important? What difference can it make? 

Annie & Manina: It is scientifically proven that colour is the most powerful tool when used correctly. The right colours for your skin tone will make you look energetic, friendlier and not to mention younger and more vibrant. This will again make people believe in you and your business and increase your credibility. We know that people want to work with people who look dynamic and capable. It's a winning formula.

 The Leopards

The Leopards

Pay Day Wishlist - June

Pay day is with us at last! Here are some of the summertime treats on team LFA's shopping list this month..


the Pineapple Tanning Oil

The AHOLAS SandalS


the OYSHO Swimsuit


A Day In The Life Of Bethany Rowntree



With a background in buying and a love for independent brands, it was only natural that Bethany Rowntree launched Studio B Fashion in 2017. The curated platform is all about buying less and buying better and some of the amazing brands include RIXO, Stine Goya and Vow London. We sat down with Bethany to talk about the ins and outs of running your own business, dogs and digestives. 

1. I can't start the day without ...

Well I would have previously said a cuppa tea, proper Yorkshire tea, but now I’d say my phone as sad as that sounds! First thing I do is check my emails and check Instagram and then I just get going and the tea and toast has to wait – if I’d still been in buying at an office where I was before I’d have probably had about 4 cups of tea, 2 breakfasts and lunch by the time I’ve had one these days! I also need to start the day with a quick snuggle with Mabel, my whippet, of course (she’s the cutest one in town, not biased and not dog obsessed at all).

2. Deadlines are fast approaching, which album gets you to the finish line?

Oh tough question, I’d say Jess Glynne or Saint Records are often on at the moment but you can’t beat a bit of Beyonce to get you feeling motivated!

3. And what snack?

Oh, I do love a good snack (haha). Nutella and peanut are must-haves for busy days, this is literally all I eat – healthy! Also, you can’t beat a chocolate digestive for a power snack. Maybe I should have said something healthy, but basically all I eat and drink is tea and chocolate.

4. What's the best thing about your job?

Meeting new people, seeing exciting products, working collaboratively with new brands and helping small brands too. We work as a platform with almost all our independent brands, meaning we just take a small % on sales. And of course the clothes, accessories and all the lovely thing we have on the site. I don't have everything myself (I wish) but I genuinely love everything on the site! I’d also say managing your own time is a plus to me, it often means I’m working from 7am – 10pm but some of it is out and about meeting new people, brands, stylists, discussing new opportunities etc. And it’s great to know I can go for a run or take Mabel for a walk at any point I need to help clear my head – which is especially good when it’s sunny!

5. And the worst?

The pressure and the amount of workload. It never stops and you never stop thinking about your business, it’s so hard to switch off. And it is an immense amount of pressure on yourself because you work so hard at it and desperately want/need it to succeed. There’s just so much to do on your own and so many different elements to switch between, which I also really like, but would love someone to help me manage everything and improve on things.

6. What are you most proud of?

Mabel… ha not really, although I have trained her well and got her when I left my job to start Studio B properly (I would not advise getting a puppy and launch a business at the same time). I think just the fact I’ve done it, the fact I’ve started it all on my own and nine months in we’re growing, have repeat loyal customers and a product and brand selection that is developing and becoming more interesting. Sometimes I can’t believe I’ve finally got round to do it and it’s incredibly hard work but I’m really proud of just getting it off the ground… next it would be nice to actually be able to pay myself at some point (if I had an emoji it would be the crying laughing one).

7. Something you want to achieve in the next year?

Oh god there’s loads, you always focus on the thing you want to be doing better or should be doing and not what you’ve achieved so far don’t you! I definitely want to grow Studio B by adding new exciting brands, and I’d love to plan a trip to Copenhagen to discover some more Danish brands (I have a few in mind); I love the ones we have online already, Baum und Pferdgarten, Stine Goya and Gestuz, they’re all such good quality. They produce well, and focus on colour, texture and print with a distinctive style rather than being trend led. I’d also like to grow by working on more exclusives for the site; we’ve recently done two exclusive collaborations with two brands I love – one is colorful/printed square earrings with Night Time Holiday and one is linen dresses with Johanna Sands with a Reformation/Paloma Wool style, but more unique and limited as Johanna handmakes them herself. I’d also love to try to collaborate with some other partners, doing similar things and host one big independent event together, I love doing pop-up events and hope to do more of these (one coming up this Saturday see here. I’d also love to achieve some more press. We’ve had some great pieces from lovely people that I’m so grateful for and now my goal is to be featured in the Sunday Times Style and Elle, I got to make it happen!

8. And lastly, what are you having for dinner tonight?

A cup of tea and a digestive dipped in peanut butter… not really (but sounds good). Sam, my boyfriend (it’s been 13 years feel like I should call him my life partner or something!), is just in the kitchen as we speak since I am still working! I think it’s some chicken thing from M&S with vegetables. I do also eat green things!

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What You Need To Know About Working With Influencers

Influencer marketing has taken the world by storm, and more than ever blogger relationships are forming a significant part of brands' PR strategies. It may all seem a tad complex, but it's all pretty simple once you look past the numbers. Want to get your product featured by the best influencers in the country? Here's a few things you need to know..

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1. Engage the Right Influencers

The first thing to know about influencers is that they tend not to promote products or brands that they wouldn't use - sounds simple, but sometimes brands are so eager to get their name out there that they fall at the first hurdle. It's so important that you look for influencers who match your brand values and who will promote your brand and product with passion. You need to make sure that their target market is the same as yours; where are their followers shopping? Eating? Going on holiday? If an influencer features predominantly high street items and you're a luxury brand, chances are your audiences won't align, so even if you do get that all-important social mention it's unlikely to lead to anything.

2. Share Creative Control

One thing to remember is that influencers didn't grow their following overnight; they've worked hard to get to where they are and with time they've come to know their audience pretty well. The key to a successful partnership is authenticity, so it's important to give the influencer creative control and trust that they know their followers better than anyone else. Let them introduce your brand to their audience in their own way and watch them work their magic.

3. Quality over Quantity

It is important to remember to not only contact the influencers with the biggest following. Having a massive follower count does not mean they are right for your brand. Make the most of your niche - are you an ethical brand? Go after the smaller, sustainable bloggers whose audience is more likely to invest more money into fairly made products. It will be a lot more beneficial to align with influencers who are less known on the whole, but are more respected within the specific target market you are in.  

4. handbags don't pay rent

This is perhaps the most important point to make about working with influencers - sending products is all well and good, but for many blogging is a full time career and unfortunately most landlords won't accept clothes as payment. Many influencers will be happy to take a product for free, but don't expect that they'll post just because you've gifted them. Unless you've paid them, social coverage is no guarantee.

5. Monitor and Measure Results 

So you've gifted an influencer and they've posted about your product - great! It's one thing to work with influencers to increase your brand recognition, but there's no point doing so if you don't know what's working and what isn't. Don't just measure sales (after all, consumers often need much more than a social post to be convinced to buy) - measure engagement on the post, any new followers to your account and website traffic. Use this information to hone in on the right influencers for you and use your findings to influence who you work with next time.

Why clients move PR agencies


All good things must come to an end… And PR is no exception. When brands move on it is obviously sad for both parties. We recently experienced this, so have put pen to paper to air the real reasons that brands might switch PR agencies.

In August 2015, LFA were introduced to British jewellery brand Toolally at a trade show and it was a match made in heaven. We were drawn to their refreshingly bold and colourful statement earrings and instantly knew that they would be a big hit with press. Fast forward three years and the partnership has resulted in magazine coverage in nearly every printed and online magazine in the UK, a loyal following of influencers on Instagram and an impressive number of stockists including some of the biggest John Lewis stores across the country.

In May 2018, Rosie (LFA Director) and Mags (Toolally Director) decided it was time for the brand to move to a new agency. But why when Toolally were doing so well with us? We’ve broken down the real reasons brands who do well, move on.

1. We grow brands.

We’ve proven time and time again that we can take a brand that the press have never heard of with a great product and get great results. Yes, it is 80% how good the brand is and product is and 20% in the PR but we are on hand to guide the brand in the right direction every step of the way. When the brand has reached their full potential with us and it is time to pass them on then we know we have done our job well.

2. Don’t be all things to all people

We’ve always prided ourselves on our affordable pricing whilst offering the best product placement and marketing services possible. If we started doing events, press days and wholesale we would be diluting our offering. We know what we are good at and we plan on sticking to it. 

 3. Know when it’s time to let go

We love Toolally; the products, the brand and the team so deciding it was time for a switch up was an incredibly difficult decision. As Toolally exploded it was clear their PR needs had changed. They need press campaigns that involve more event management and further external wholesale support as the brand’s operational logistics become more complex. We knew the time had come.

So that’s it in a nutshell. Brands do move on from PR agencies to pursue a new direction and that is okay! We can’t wait to see Toolally take over the world!


Christmas in July: Why should the gift guides be part of your PR strategy?

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It may only be June, but one of the most important times of the year for brands is just around the corner. The gift guides are compiled well in advance to the festive season, which means the clock is ticking to get your ducks in a row for the festive season.


Long-lead publications work 3-4 months in advance and start compiling their gift guides in July, hence why it's crucial to start preparing now. Deadlines will vary from publication to publication, but generally speaking, short-lead publications start compiling from late September onwards, while online magazines work on theirs from October right up until Christmas. Timing and persistence is key, and missing a deadline means missing a golden opportunity for your brand.


Christmas gift guides are the number one place where people look for gift ideas which mean they have a huge reach. Being featured can increase your brand awareness and credibility and potentially generate traffic and sales. 

In order to make the most of Christmas press it's important to have all your assets in place before contacting editors and our hourly consultation can help make sure your brand is up to scratch.