A Day In The Life Of Att Pynta

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From dreamy velvet furniture to handcrafted ceramics, Att Pynta has quickly become the go-to destination for Scandi-obsessed interiors fiends. Founders, Kai Price & Amanda Nelson met while working in the fashion industry and bonded over their shared love of the Scandinavian aesthetic. The duo wanted to create a site that offered contemporary affordable homewares as well as inspirational ideas and decided to launch Att Pynta in 2014. We caught up with the Peckham-based friends over a cuppa to find out what they enjoy the most about running their own business and what they want to achieve in the next year. 

1. I can’t start the day without...

Kai: A shower and cup of tea.

Amanda: Buttery toast and tea.

2. Deadlines are fast approaching – which album gets you to the finish line?

Kai: I usually listen to Radio 6 Music in the studio, so whatever is playing will do. Or a bit of Kisstory!

Amanda: For me its silence...I need zero distractions, haha.

3. And what snack?

Kai: Coffee...

Amanda: Mixed nuts.

4. What’s the best thing about your job?

Kai: Being your own boss and doing something your really feel passionate about. 

Amanda: Definitely being your own boss. Plus, everyday is different and we love seeing our products in people's homes

5. And the worst?

Kai: Overcoming unforeseen challenges.

Amanda: It can be unpredictable and you can never really switch off.

6. What are you most proud of?

Kai: Securing our column with Evening Standard and our recent Liberty London pop-up shop.

Amanda: Looking back from where we started to where we are now makes me really proud.

7. Something you want to achieve in the next year?

Kai: To bring Att Pynta to more physical spaces across the UK and launch new collections. 

Amanda: Collaborate with more creatives on developing new products and fun projects.

8. And lastly, what are you having for dinner tonight?

Kai: Veggie shepherds pie!

Amanda: Roasted root vegetables with feta cheese and couscous.

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The Best International Brands Spotted at Scoop London

Have a peek at some of our favourite international brands from Scoop London.

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RAINS

Inspired by Scandinavian weather and design heritage, RAINS merge traditional methods with innovative techniques and their considered collection of rainwear and accessories are made to last beyond the season.

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ARCHE

Made exclusively in France, Arche's collection of bold shoes are vibrant and creative and promote individuality. The brand was established in 1968 by Pierre Robert Helaine with the philosophy: 'If you can´t think, walk. If you are thinking too much, walk. If you are thinking bad thoughts, keep walking.'

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BEACH GOLD

Priding themselves on ethical and socially conscious practices, Beach Gold support local garment and textile artisans through the creation of their resort wear collections. The pieces are ideal for looking effortlessly stylish at the beach and beyond.

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S'WELL

Sarah Kauss created S'well to reduce the use of disposable plastic and the result is a collection of contemporary and trendy bottles made out of metal. A small step towards smart, eco-friendly living!

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ANOTHER LABEL

Always keeping ahead of the curve, Amsterdam-based, off-duty cool brand Another-Label's feminine, exciting and classic pieces are suitable for any occasion. 

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WODEN

Effortlessly combining fashion and utility, Danish brand Woden's range of innovative sneakers have been thought out to the tiniest detail and are available for men, women, and kids. 

Pay Day Wishlist - July

Pay day is upon us and it's time to start investing in those summer essentials you've been eyeing up for weeks. Here's some of Team LFA's must-haves this month ...

The Vow London Sunglasses

The Dar Leone Travel Bag

 

The Hay Picnic Basket

 

The Sorema Beach Towel

The Modern Botanist Tray 

The Not-Another-Bill Cocktail Set

Why Social Media Should Be Part Of Your PR Strategy

The social media wave isn't ending anytime soon, and with platforms like Instagram gaining thousands of users every day, it's quickly becoming one of the most important aspect of everyone's digital strategies. Is social media not part of your PR strategy? Here's 5 reasons why it should be.

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brand credibility

We've all had it, you find a product online that you instantly fall in love with, but when you find the brand on Instagram they only have three posts and a couple of hundred followers - sounds daft, but we're so easily put off by anything that seems illegitimate, so a sad-looking social feed can be the difference between a sale or lack thereof. Building up your social media presence will not only build awareness, but it will also give your brand credibility. 

Editors find products to feature on Instagram

Social media isn't just for your customers - editors are are constantly finding products they can feature on there. Creating a credible Instagram account could be pivotal in getting your products featured in your favourite magazine.

Influencers are taking over

With print dying a slow and painful death (RIP Glamour), influencers are more powerful than ever. Teaming up with the right bloggers for your brand is one of the best ways to quickly build your brand online and raise awareness among your target audience. 

You're not selling a product but a lifestyle

Get to know what your customer likes, what they eat, where they shop, where they go on holiday. This will help you meet the needs and desires of your customer & hopefully make them see how easily your brand complements their lifestyle.

Personality is key

More and more people are investing their time (and eventually their money!) into the people behind the brand. This is your opportunity to show off your brand’s personality and speak directly to your target audience. Just make sure your tone of voice matches your brand - you shouldn’t be saying ‘babe’ unless you’re targeting teens.

Introducing: The Brand Accelerator

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Would you like to learn exactly what you need to know to get your brand stocked in your dream retailers and gain the exposure with press and influencers that your brand deserves?

You've come to the right place. We've teamed up with Carousel & Co. to create a game-changing business building workshop designed to teach you everything you need to know about successfully increasing your wholesale and gaining exposure for your brand.

Running on Friday 21st of September in London, this full-day interactive group course will cover all the essentials for success, enabling you to maximise your brand's potential and develop a wholesale & PR strategy with complete confidence. There is no 'fluff' during the day - you'll leave thinking about wholesale in a completely new way, with the knowledge and templates needed to immediately develop a plan to scale.

You'll also get to spend the day with other amazing brands in your exact position, learning from their experiences and benefiting from fresh perspectives. Interested? Here's what you need to know..

Who's it for?

  • Product based brands looking to gain press for their brand & grow their wholesale business. We recommend that you've already initially launched and have some direct to consumer sales and feedback either through markets, Etsy, NOTHS, or your direct website. 

What will you learn?

Increasing Wholesale:

  • Prerequisites needed for wholesale success (everything you need to have in place before you reach out to a retailer)
  • How to confidently approach & negotiate with retailers
  • The key to pricing your products so that you actually start making money
  • The best ways to increase sales with current stockists
  • The exact follow-up needed to keep reorders coming in all year long
  • Key factors in a successful trade show

Gaining awareness - PR & Influencers:

  • What assets you really need to get your product into press.
  • The to working with editors and getting your product featured.
  • Confidently working with influencers
  • Social media to get your brand noticed
  • How to turn awareness into sales

Why do it?

Rosie and Rachel have a track record of transforming brands.  The brands they have worked with together have been featured in hundreds of top UK publications, endorsed by the best influencers possible and stocked in gorgeous boutiques & galleries throughout the country as well as some majors such as John Lewis and the Victoria and Albert Museum. Something else here?

We also keep the workshop intimate so there will also be time for individual questions and discussion. There will be inspiring company, lunch, and lots to learn, all in a vibrant and creative setting.

Who will be teaching the course?

Rachel Peterman, founder of Carousel & Co. will be leading the wholesale workshops.

- Rosie Davies-Smith, Founder of LFA and PR Dispatch will be leading the PR workshops.

When?
Friday, September 21st 2018.
10am-5pm (with lunch break)

Where?
Location address: 32-34 Great Marlborough Street, Soho, Floor 2

Interested?
You can book tickets directly through our friends at Carousel and Co.

£495 early bird pricing till August 10th, £595 thereafter

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5 Podcasts To Listen To

Who doesn't love a podcast? The perfect companion for your morning commute, many of us have taken to regularly listening to strangers talk about work, love, crime, and everything in-between. Here are a few of our favourites..

1. THE HIGH LOW

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Ex-Sunday Times Style alum Dolly Alderton and Pandora Sykes give us our weekly dose of pop-culture, serious news stories and solid (if a little unfounded) advice. The witty duo discuss everything from politicians to Drake's new single; no topic is off limits.

 

2. THE TIM FERRIS SHOW

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Following the success of his book "The 4-Hour Work Week," it was only logical for Tim Ferriss to tick a podcast off his list. And it paid off. With over 150 million downloads, The Tim Ferris Show has proven to be one of the most popular business podcasts out there. With episodes varying from a snappy 5 minute discussion to a two hour sit down with celebrity guest appearances from Arnold Schwarzenegger, every episode is entirely different.

3. FORTUNATELY

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Jane Garvey and Fi Glover enchant their listeners every week with their brutal honesty and witty charm. Talking about everything from the gender pay gap to menopause, their ability to cover a broad range of concepts in such a lighthearted way captivates their listeners. With the podcast being referred to as a "conversation between cleverest and funniest friends," the duo leave no topic uncovered.

4. CTRL ALT DELETE 

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Emma Gannon has been heralded as the "spokesperson for the internet generation" - and rightfully so. Coming recommended by ELLE, The Times and Marie Claire, Ctrl Alt Delete sees Emma talk about all things internet with names such as Zoella, Lena Dunham and Dawn O'Porter.

5. KATE'S TAKE

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If you're looking for an informative yet inspiring entrepreneurial podcast, then look no further. This twice-weekly show hosted by Kate Erickson is full of tips and tricks for anyone in the business sector. 

The Sunday Papers - June

This month we're putting the spotlight on one of our long term clients; fashion-forward, luxury sunglasses brand Vow London. Their bold, innovative and eye-catching designs have caught the eye of numerous editors and publications, while a loyal influencer following regularly wear their sunnies. Have a peek at some of the press love they received in June here..

 Nancy Red Glitter in YOU Magazine

Nancy Red Glitter in YOU Magazine

 Selena Red Leopard on Refinery29

Selena Red Leopard on Refinery29

 Serena Pink Glitter in The Sunday Times Style

Serena Pink Glitter in The Sunday Times Style

 Lana Black in The Telegraph

Lana Black in The Telegraph

 Riley Milky Tort in Daily Mail

Riley Milky Tort in Daily Mail

 Cody Lilac Sunglasses & Nancy Red Glitter in Marie Claire

Cody Lilac Sunglasses & Nancy Red Glitter in Marie Claire

Interested in what coverage could do for your brand? Get in touch & we can have a chat.

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How to dress to make people believe in your brand

Wearing the right colours and clothes for your personality. Does it really matter that much? Very much so, according to colour and style consultancy Red Leopard. First impressions count and it's important that people judge you favourably. We sat down with the Red Leopard team to talk about how to master the art of dressing for success and what impact wearing the right colours can have on you and your business. 

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What is your best advice for brand owners who want to dress more confidently (and to be taken seriously) ?

Annie & Manina: Firstly, it's essential to look like yourself. It is important to understand what this means if you are following fashion trends. Individual style creates an individual and exciting presence. You need to understand the importance of conveying the right message. We advise learning about authority dressing and the impact of accessorising correctly. 

Ilka: In order to be taken seriously, you need to be willing to invest in a few well-fitted pieces and take the time to create a capsule wardrobe out of these. Take pictures of these outfits and hang them up on the inside of your wardrobe. Having a well-thought out wardrobe will take the stress out of getting dressed and will also enable you to dress more confidently. 

If you want to be taken seriously, the Red Leopard guide to Authority Dressing is incredibly helpful and powerful. By wearing accessories with subliminal symbolic meaning, we can make sure others have confidence in us and, as a result, will take us more seriously. This, in return, has a positive impact on how confident and good you feel, which will result in a better performance in meetings, presentations, etc. 

What is key when dressing for success? 

Annie & Manina: Our Colour & Style Consultation help find the right colours and styles for you. Following our consultation you will have a good understanding of which key pieces you should invest in to upgrade and update your wardrobe. Think of the investment as your launching pad!

Ilka: Dressing in clothes that fit you properly is key. It is important to ask yourself what impression you would like to give other people: i.e. would you like to come across as someone who does things differently and brings in a new perspective, or would you like to be seen as a reliable person who does the job as it’s always been done but faster and more efficiently? Your clothes have to reflect this or at least not be contradicting the message you wish to convey

Why is wearing the right colours and clothes at work so important? What difference can it make? 

Annie & Manina: It is scientifically proven that colour is the most powerful tool when used correctly. The right colours for your skin tone will make you look energetic, friendlier and not to mention younger and more vibrant. This will again make people believe in you and your business and increase your credibility. We know that people want to work with people who look dynamic and capable. It's a winning formula.

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The Leopards

Pay Day Wishlist - June

Pay day is with us at last! Here are some of the summertime treats on team LFA's shopping list this month..

the BOHEMIA Bag

the Pineapple Tanning Oil

The AHOLAS SandalS

UASHMAMA SILVER CARD & TRAVEL WALLET

the OYSHO Swimsuit

The NIXXEE WATER Bottle

A Day In The Life Of Bethany Rowntree

 Credit: https://www.blackneondigital.com/

Credit: https://www.blackneondigital.com/

With a background in buying and a love for independent brands, it was only natural that Bethany Rowntree launched Studio B Fashion in 2017. The curated platform is all about buying less and buying better and some of the amazing brands include RIXO, Stine Goya and Vow London. We sat down with Bethany to talk about the ins and outs of running your own business, dogs and digestives. 

1. I can't start the day without ...

Well I would have previously said a cuppa tea, proper Yorkshire tea, but now I’d say my phone as sad as that sounds! First thing I do is check my emails and check Instagram and then I just get going and the tea and toast has to wait – if I’d still been in buying at an office where I was before I’d have probably had about 4 cups of tea, 2 breakfasts and lunch by the time I’ve had one these days! I also need to start the day with a quick snuggle with Mabel, my whippet, of course (she’s the cutest one in town, not biased and not dog obsessed at all).

2. Deadlines are fast approaching, which album gets you to the finish line?

Oh tough question, I’d say Jess Glynne or Saint Records are often on at the moment but you can’t beat a bit of Beyonce to get you feeling motivated!

3. And what snack?

Oh, I do love a good snack (haha). Nutella and peanut are must-haves for busy days, this is literally all I eat – healthy! Also, you can’t beat a chocolate digestive for a power snack. Maybe I should have said something healthy, but basically all I eat and drink is tea and chocolate.

4. What's the best thing about your job?

Meeting new people, seeing exciting products, working collaboratively with new brands and helping small brands too. We work as a platform with almost all our independent brands, meaning we just take a small % on sales. And of course the clothes, accessories and all the lovely thing we have on the site. I don't have everything myself (I wish) but I genuinely love everything on the site! I’d also say managing your own time is a plus to me, it often means I’m working from 7am – 10pm but some of it is out and about meeting new people, brands, stylists, discussing new opportunities etc. And it’s great to know I can go for a run or take Mabel for a walk at any point I need to help clear my head – which is especially good when it’s sunny!

5. And the worst?

The pressure and the amount of workload. It never stops and you never stop thinking about your business, it’s so hard to switch off. And it is an immense amount of pressure on yourself because you work so hard at it and desperately want/need it to succeed. There’s just so much to do on your own and so many different elements to switch between, which I also really like, but would love someone to help me manage everything and improve on things.

6. What are you most proud of?

Mabel… ha not really, although I have trained her well and got her when I left my job to start Studio B properly (I would not advise getting a puppy and launch a business at the same time). I think just the fact I’ve done it, the fact I’ve started it all on my own and nine months in we’re growing, have repeat loyal customers and a product and brand selection that is developing and becoming more interesting. Sometimes I can’t believe I’ve finally got round to do it and it’s incredibly hard work but I’m really proud of just getting it off the ground… next it would be nice to actually be able to pay myself at some point (if I had an emoji it would be the crying laughing one).

7. Something you want to achieve in the next year?

Oh god there’s loads, you always focus on the thing you want to be doing better or should be doing and not what you’ve achieved so far don’t you! I definitely want to grow Studio B by adding new exciting brands, and I’d love to plan a trip to Copenhagen to discover some more Danish brands (I have a few in mind); I love the ones we have online already, Baum und Pferdgarten, Stine Goya and Gestuz, they’re all such good quality. They produce well, and focus on colour, texture and print with a distinctive style rather than being trend led. I’d also like to grow by working on more exclusives for the site; we’ve recently done two exclusive collaborations with two brands I love – one is colorful/printed square earrings with Night Time Holiday and one is linen dresses with Johanna Sands with a Reformation/Paloma Wool style, but more unique and limited as Johanna handmakes them herself. I’d also love to try to collaborate with some other partners, doing similar things and host one big independent event together, I love doing pop-up events and hope to do more of these (one coming up this Saturday see here. I’d also love to achieve some more press. We’ve had some great pieces from lovely people that I’m so grateful for and now my goal is to be featured in the Sunday Times Style and Elle, I got to make it happen!

8. And lastly, what are you having for dinner tonight?

A cup of tea and a digestive dipped in peanut butter… not really (but sounds good). Sam, my boyfriend (it’s been 13 years feel like I should call him my life partner or something!), is just in the kitchen as we speak since I am still working! I think it’s some chicken thing from M&S with vegetables. I do also eat green things!

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What You Need To Know About Working With Influencers

Influencer marketing has taken the world by storm, and more than ever blogger relationships are forming a significant part of brands' PR strategies. It may all seem a tad complex, but it's all pretty simple once you look past the numbers. Want to get your product featured by the best influencers in the country? Here's a few things you need to know..

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1. Engage the Right Influencers

The first thing to know about influencers is that they tend not to promote products or brands that they wouldn't use - sounds simple, but sometimes brands are so eager to get their name out there that they fall at the first hurdle. It's so important that you look for influencers who match your brand values and who will promote your brand and product with passion. You need to make sure that their target market is the same as yours; where are their followers shopping? Eating? Going on holiday? If an influencer features predominantly high street items and you're a luxury brand, chances are your audiences won't align, so even if you do get that all-important social mention it's unlikely to lead to anything.

2. Share Creative Control

One thing to remember is that influencers didn't grow their following overnight; they've worked hard to get to where they are and with time they've come to know their audience pretty well. The key to a successful partnership is authenticity, so it's important to give the influencer creative control and trust that they know their followers better than anyone else. Let them introduce your brand to their audience in their own way and watch them work their magic.

3. Quality over Quantity

It is important to remember to not only contact the influencers with the biggest following. Having a massive follower count does not mean they are right for your brand. Make the most of your niche - are you an ethical brand? Go after the smaller, sustainable bloggers whose audience is more likely to invest more money into fairly made products. It will be a lot more beneficial to align with influencers who are less known on the whole, but are more respected within the specific target market you are in.  

4. handbags don't pay rent

This is perhaps the most important point to make about working with influencers - sending products is all well and good, but for many blogging is a full time career and unfortunately most landlords won't accept clothes as payment. Many influencers will be happy to take a product for free, but don't expect that they'll post just because you've gifted them. Unless you've paid them, social coverage is no guarantee.

5. Monitor and Measure Results 

So you've gifted an influencer and they've posted about your product - great! It's one thing to work with influencers to increase your brand recognition, but there's no point doing so if you don't know what's working and what isn't. Don't just measure sales (after all, consumers often need much more than a social post to be convinced to buy) - measure engagement on the post, any new followers to your account and website traffic. Use this information to hone in on the right influencers for you and use your findings to influence who you work with next time.

Why clients move PR agencies

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All good things must come to an end… And PR is no exception. When brands move on it is obviously sad for both parties. We recently experienced this, so have put pen to paper to air the real reasons that brands might switch PR agencies.

In August 2015, LFA were introduced to British jewellery brand Toolally at a trade show and it was a match made in heaven. We were drawn to their refreshingly bold and colourful statement earrings and instantly knew that they would be a big hit with press. Fast forward three years and the partnership has resulted in magazine coverage in nearly every printed and online magazine in the UK, a loyal following of influencers on Instagram and an impressive number of stockists including some of the biggest John Lewis stores across the country.

In May 2018, Rosie (LFA Director) and Mags (Toolally Director) decided it was time for the brand to move to a new agency. But why when Toolally were doing so well with us? We’ve broken down the real reasons brands who do well, move on.

1. We grow brands.

We’ve proven time and time again that we can take a brand that the press have never heard of with a great product and get great results. Yes, it is 80% how good the brand is and product is and 20% in the PR but we are on hand to guide the brand in the right direction every step of the way. When the brand has reached their full potential with us and it is time to pass them on then we know we have done our job well.

2. Don’t be all things to all people

We’ve always prided ourselves on our affordable pricing whilst offering the best product placement and marketing services possible. If we started doing events, press days and wholesale we would be diluting our offering. We know what we are good at and we plan on sticking to it. 

 3. Know when it’s time to let go

We love Toolally; the products, the brand and the team so deciding it was time for a switch up was an incredibly difficult decision. As Toolally exploded it was clear their PR needs had changed. They need press campaigns that involve more event management and further external wholesale support as the brand’s operational logistics become more complex. We knew the time had come.

So that’s it in a nutshell. Brands do move on from PR agencies to pursue a new direction and that is okay! We can’t wait to see Toolally take over the world!

 

Christmas in July: Why should the gift guides be part of your PR strategy?

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It may only be June, but one of the most important times of the year for brands is just around the corner. The gift guides are compiled well in advance to the festive season, which means the clock is ticking to get your ducks in a row for the festive season.

WHY SHOULD I BE THINKING ABOUT CHRISTMAS NOW?

Long-lead publications work 3-4 months in advance and start compiling their gift guides in July, hence why it's crucial to start preparing now. Deadlines will vary from publication to publication, but generally speaking, short-lead publications start compiling from late September onwards, while online magazines work on theirs from October right up until Christmas. Timing and persistence is key, and missing a deadline means missing a golden opportunity for your brand.

WHAT CAN IT DO FOR MY BRAND?

Christmas gift guides are the number one place where people look for gift ideas which mean they have a huge reach. Being featured can increase your brand awareness and credibility and potentially generate traffic and sales. 

In order to make the most of Christmas press it's important to have all your assets in place before contacting editors and our hourly consultation can help make sure your brand is up to scratch. 

 

5 Ways to Get Past Imposter Syndrome

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It would be great to think that once we reach our goals, achieve our dreams and find 'success' (whatever that is) that everything will be a straight and narrow path from then on. Wouldn't that be nice? Although that's the case for many, some of us will deal with the inevitable downfall of 'imposter syndrome'.

Imposter Syndrome manifests itself as "a collection of feelings of inadequacy that persist despite evident success". This means that while you may be making sales and getting seen by all the right people, you're concerned that you'll inevitably be exposed as a fraud. Silly, isn't it, but it's something that affects more people than you'd think.

While there's no magical cure, here's a few tips to help tackle imposter syndrome head on.

1. Give yourself a pat on the back

Sounds simple, but most of us are too busy putting ourselves down to actually sit down and appreciate how much we've achieved. Whatever it is you're doubting - be it your career, business or brand- is an accomplishment to be massively proud of. Think about how hard you've worked for this and realise that you deserve it. And for goodness sake treat yourself - there's no point in working so hard if you can't relish in the rewards.

2. Stop comparing

Telling someone to stop comparing themselves to other people is the most empty sentiment to give, but we're going to do it anyway - so stop! Stop it now! It's easy to look on things like social media and think that everyone else is living a happy and fulfilling life, but it's important to remind yourself that social media is only a best bits reel. The way someone else's life looks has no relevance to the success of you or your brand. 

3. Fake it til' you make it

You may not feel like the owner of your own successful business, but you can certainly pretend to be. Act as if you are and soon you shall become. Pretending to take on a role you already have can allow you to over exaggerate your duties, create more for yourself to do, and overachieve. 

4. Look to the future

Your brand won't be able to succeed without a level headed, goal conscious founder and CEO. How can you be these things when you feel as though you're a fraud? Your brand needs you and the skills you used to get it off the ground to push it to its maximum potential. You've taken it this far, take it even further and become an even bigger success. Focusing on these goals will allow the imposter syndrome to fade into the background. 

5. Fight it!

Although easier said than done, sometimes the best way to tackle something that's bothering you is to face it head on. Recognise that you have imposter syndrome, but do not allow it to affect you or your business. There may be times when you feel like a fraud or question why all this has happened to you rather than someone else, but don't let it deter you. It's just a thought and you can push past it. 

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Pay Day Wishlist

Summer is juuust around the corner and the weather is finally getting warmer (we swear winter lasted for 6.5 years). Here's what's in team LFA's basket this month:

The TILLYANNA Bean Bag

THE VOW LONDON SUNGLASSES

THE JANDO Print

THE matt & nat BAG

 

THE mustique BEACH TOWEL

 

The A WEATHERED PENNY NECKLACE

THE GANNI BIKINI

Like what you see? We feature more of what we're eyeing up over on our newsletter!

Does The Death Of Print Signal The Death Of PR?

And another one bites the dust.. with LOOK, NME and Glamour gone in a matter of months, many are wondering whether print, and in turn PR, may be hurtling towards its expiry date. Traditionally speaking, print is PR's bread and butter - it's what we found ourselves on and it's what keeps our clients happy. But the fact of the matter is, print publications are dropping like flies, and while it's a touch premature to suggest that it's done with entirely, what it does suggest is a new wave of press that PR teams are scrambling to get on board with. While the future of print media faces uncertainty, and our magnum opus is slowly obliterating, we have to ask; are our days numbered?
 

Out with The Old, In With The New

While traditional PR relies on the promise of print media, we're seeing a new wave of agencies (us included!) that manage their clients reputations from behind a computer screen. And the digital era doesn't only affect the publications we target - more and more we're seeing agencies that do their showrooms, marketing and reporting through an entirely digital medium. 

Print is great, but its results are near impossible to measure. Digital press on the other hand benefits from tools such as Google Analytics that allows us to analyse the effectiveness of every piece of coverage that brands get, meaning that PR Agencies are able to provide more accurate reports to their clients and continue to reach out to publications that have been proven to work. It also allows us to please our clients in a shorter amount of time - with printed lead times being painfully long, online coverage allows for 'quick wins' that get brands noticed quick.
 

THE PROBLEM WITH PRINT

Print media comes with many perks, but like most things it also presents problems. With print, potential customers have many hurdles to jump over before actually making it to your website. They may see your product in a magazine and make a note of it for later but as we all know life gets in the way and they inevitably forget. Print also has an expiry date, and your coverage only lasts for as long as the issue is in stock.

Digital press, on the other hand, is great for brands as it plays on customers' impulses - you see something you like, you click on the link and hey presto it's in your hands a few days later. Even if digital coverage doesn't immediately lead to sales, it's proven to have an impressive impact on website traffic, with features in Emerald Street or The Pool shown to have increased website visits by around 400%. Plus digital coverage will last as long as the internet does, and by the look of things that's not going anywhere any time soon.

Click-through coverage puts brands at the fingertips of the internet's savviest shoppers. Sales make happy brands, and happy brands make happy PR agencies.
 

Swallow The Pride

The decrease of print publications has more of an impact on pride than it does purchase. There's a certain prestige that comes with seeing your product in Vogue or any established publication that you just don't get from online press, and some brands have difficulty in separating pride from impact. The reality is that even though it’s a great feeling, it doesn’t necessarily lead to successful PR. So while print dying doesn't necessarily hinder PR agencies, it does make their onboarding process a touch more difficult, as they can't promise print coverage in the same way that they used to.
 

Looking Forward

So what now? In 2018 brands need a much more 360-degree approach to PR – having your brand featured in a magazine isn't enough. PR is so much more than products on a page, so it's high time for brands to open themselves up to maximising social media, influencers and digital marketing.
 

While the death of print might have bruised the egos of brands pining for that feature in Vogue, we can rest assured that PR agencies still have a place in today's landscape. Or at least that's what we like to tell ourselves.

5 Tips For Maximising Your Time At A Trade Show

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Exhausting and time consuming as they may be, trade shows are full of the industry's top buyers, stockists and department store representatives and when done right those days of early mornings and late nights can result in some great things for your brand. With Pulse just around the corner, we've rounded up some tricks of the trade for maximising your time while you're there.. 

1. A FRIENDLY FACE

We've all been there - day three and you would rather never eat chocolate again/ *insert worst fear here* than talk to another person. While it's tempting to slack off a little, the key to trade show networking is more is more - talk to everyone, everywhere. You never know which important buyer you might meet in the lunch queue.

2. LOOK THE PART

It's shallow we know, but when there are hundreds of other brands on display, great visuals can really help you to stand out from the crowd. Your stand should be tidy and on brand, your product display should be enticing and it should make passers-by want to take heed and learn more about what you have to offer.

3. KEEP YOUR FRIENDS CLOSE..

But your competitors closer. Use this opportunity to leave your booth (ensuring it's left in good hands!) and take in what similar brands are doing - it's good for you to understand where your brand sits on the market, and you can identify any gaps there may be in your trade show strategy, so next time you can come back even bigger and better.

4. SOMETHING TO REMEMBER YOU BY

We know that there are a million and one things to prepare before attending a trade show, but one thing you shouldn't leave off your list is printed materials - depending on the type of product you make, you should have your look book, line sheet and business cards printed on high quality paper for visitors to take away with them. While they might not be ready to place an order there and then, your card might be filed away to revisit in a few months' time.

5. FOLLOW UP

Speaking of business cards, it's imperative to your post-trade show success that you're collecting a card from every person you are interested in. After the dust has settled and you've given yourself (and others!) a day or two to recoup, send a follow up email to any warm leads - a successful bout of follow ups extends the life of your trade show opportunities. And for more tips on increasing sales, you can check out Carousel & Co's blog post here.
 

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5 Things Successful People Do Every Day

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There's no such thing as a recipe for success, but that said there are some things you can do to boost your productivity and in turn help you to thrive. Triumph awaits..

1. WAKE UP EARLY

How many times have you heard yourself say 'I wish there were more hours in the day!' - too many to count, if you ask us. Sounds simple, but by getting up just an hour earlier you give yourself time to have a hearty breakfast and prepare for the day ahead. The early bird catches the worm, after all.

2. WORK SMARTER, NOT HARDER

Let's be honest, there's nothing more annoying than that guy who's always exclaiming "but I'm just so BUSY!". We get it Drew, really we do. There's no need to miss that drink you've rearranged six times if you just make the most of your working day. Anyway, word on the street is that 'smarter' is the new 'harder' - just ask Tim Ferriss.

3. NETWORK, NETWORK, NETWORK

Networking can be an introvert's worst nightmare - talk to people I don't know? ALL NIGHT? Count me out. (Un)luckily for you, networking is a great way to get your name out there and meet likeminded folk who may just have exactly what you're looking for. Now, we're not suggesting you spend every evening at networking events (even the most extroverted of extroverts wouldn't want to do that!), but next time someone asks you for a coffee, maybe consider saying yes - you never know where it might lead.

4. GOAL-GETTER

When you've got 3,535 things to do, it can be hard to do anything other than stress about your ever-growing list of tasks. Breaking your tasks down into achievable, manageable goals helps you to stay focused and gives you a reminder of what it's all about, if ever you need reminding on a particularly stressful day.

5. SELF CARE

Speaking of stressful days, they can be increasingly frequent when you've got mountains of work on your mind. The most important thing that successful people do is take care of themselves - you can't get much done when burning the candle at both ends. So whether you're a gym bunny or bookworm, set time aside in your day to indulge in a little self care. You deserve it, after all. 


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Our Top 8 Stationery Brands #NationalStationeryWeek

Time to take note - it's International Stationery Week and we've rounded up some of our favourite brands that can satisfy the needs of even the most extreme stationery enthusiasts. Pens and paper at the ready..

Present and Correct

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Established in 2009 by two graphic designers, Present and Correct sells self-designed products as well as notebooks, cards and prints made by designers from around the world. Both founders admit to having a long-term obsession with stationery (don't we all!).

 

Meylor Paper Goods

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Founded in 2016 by Grace Watts, Meylor Paper Goods is known for its minimalist luxury stationery with an emphasis on quality. All of their products are made in England and proudly stocked in Harrods, Fenwicks, Olivia Bonas and The Conran Shop. 

 

Chloe Hall Illustration

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Based in Leicester, Chloe Hall Illustration is known for prints and patterns inspired by nature. Founder Chloe has a passion for the outdoors, which you can see reflected in her beautiful cards, notebooks and prints. 

 

Go Stationery

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GO Stationery designs and manufactures high quality stationery that's styled and made in London. The brand is stocked by many of the UK's top high street names as well as a number of independents. 

 

OHH DEER

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Ohh Deer was established in 2011 by Jamie Mitchell and Mark Callaby. The brand is recognised as a platform for illustrators to showcase their designs - you can find them in Urban Outfitters, ASOS, John Lewis and Selfridges.

 

Papier

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Papier was founded in London in 2015. The brands aim is to inspire people to connect with each other in a more thoughtful way. Papier have partnered with the industry’s leading artists, illustrators and designers to create a collection of cards and invitations to suit every occasion.

 

Chase and wonder

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Chase and Wonder prides itself on being a fine design stationery brand with British personality. They focus on producing only the highest quality designs and products, all of which are proudly made in Britain. Chase and Wonder was established by husband and wife designers David and Faye Aspinall in 2010.

 

Ark Colour Design 

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Gift shop owners Jane Richards and Amy Lindsay founded Ark Colour Design in 2015. Their products are fun, affordable and well made. Every piece is hand finished with embossing, making each one unique to the next.

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A Day In The Life.. Matthew Calvin

 
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Our very own Matthew Calvin is one of London’s most exciting young jewellery designers. Named by the Evening Standard as a go-to name for modern, minimalist designs, Matthew is obsessed with style and precision. We sat down with him to talk custard creams and Colin the cockapoo..

1.    I can’t start the day without..

Coffee and a walk with Colin (the Cockapoo)!
 

2.    Deadlines are fast approaching – which album gets you to the finish line?

Sam Smith always calms me down but lifts my mood. Although I’m only allowed to play the album once a day in the office..!
 

3.    And what snack?

I’m very partial to a custard cream.
 

4.    What’s the best thing about your job?

I love getting to spend every day doing what I love with a great team.
 

5.    And the worst?

With late nights and early mornings, having your own company doesn’t always come easy but the rewards are worth it.

6.    What are you most proud of? 

It was an amazing achievement for us to get into John Lewis. Seeing my designs in cabinets across the country really was a proud moment. 
 

7.    Something you want to achieve in the next year?

I would like to see my jewellery in department stores across Europe. Breaking into the US market is also a big goal for me.
 

8.    And lastly, what are you having for dinner tonight?

This is by far my favourite question – every morning I always ask Georgia and Sophie in the office what they had for dinner! Tonight my fiancé Joe (who is a whiz in the kitchen) is making roast chicken and wild rice salad with a mango, avocado and coriander relish. 
 

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