The Brief

Lowie was founded in 2002 with the philosophy of producing beautiful and sustainable clothing people want to wear without compromising on design. When the brand approached us in 2014 they faced a common challenge. They were well-established with a loyal following, however their online conversion was low. Their customers wanted to see more of the brand in press and on Influencers before investing in a Lowie piece. Regular brand endorsement from people and press was crucial for trust. Challenge accepted.