Press Outreach & Marketing Direction Retainer

from £1500* p/m

Contract length: Minimum 6 months

Our Press Outreach & Marketing Direction Retainer is for great brands with great products. We approach PR in a digital way, increasing brand awareness by pitching to editors, creating targeted press releases and getting your products featured in the UK’s best online and print magazines for a fraction of the cost. 

Our hands-on approach to PR has resulted in hundreds of pieces of coverage. You can see a few of them here. 

The coverage you receive is just one part of the puzzle. You need to turn that awareness and traction into buying customers. We are on hand to oversee you marketing strategy including social media, email marketing and online blog content. We will also help you to optimise any coverage you receive so that you are reaching as many people as possible. 

 

HOW TO ENQUIRE

Fill out our quick form HERE and we'll get back to you as soon as possible. 

 @MaikLondon placemat in Elle Decoration

@MaikLondon placemat in Elle Decoration


WHAT'S INCLUDED

THE SET-UP

  • Customer profile and current sales funnel
  • Recommendations of any brand improvements
  • Review and collation of all assets needed for PR 
  • Well written and beautifully designed press release / press kit
  • Target media contacting list, tailored to your brand

THE PR

  • Contacting editors on your behalf, pitching your brand into relevant stories in both print and digital publications
  • Handling editor gifting opportunities
  • Handling all image
  • Liaising with you for sample call ins
  • Following up on all coverage
  • Digital clippings of coverage as it appears

THE MARKETING DIRECTION 

  • A monthly look at your content plans or support putting one together
  • Social media feedback monthly
  • Offer ideas & marketing incentives
  • Email marketing feedback + calendar
  • Track your analytics and report on traffic spikes due to press coverage or marketing activity
  • End of month report, detailing published/pending coverage, the current month's output, and plans for the following month

* Please note that all prices exclude VAT.


We have worked with LFA from the conception of our brand MAiK. Pre-launch we used LFA’s consultancy services. Since launching we work with LFA on a monthly retainer; in the first month we were featured in The Pool, Emerald Street and The Metro. Rosie and the team are great to work with; they’re enthusiastic, flexible and approachable. Amazing work, amazing people, amazing company.
— Cat, MAiK London