Collaboratively we decided to activate an influencer summer party to reach new audiences and to generate a stream of engaging content - with the product at the forefront. We had to provide an environment that induced creativity, content creation and encouraged social sharing. With the brand’s 5th birthday and a collection launch coming up, it was a perfect time to create some buzz and build a momentum.
Perfect the creative
Minimal jewellery needs a striking backdrop. With the brand’s East London roots, the heart of Shoreditch was an obvious choice of location. We helped turn the space in a disused toilet into the ultimate botanical jewellery garden, which tied in perfectly with the brand’s new collection.
Nail the guest list
Influencers tend to hang out in groups. We picked influencers that already knew each other and that fitted well with the brand. This was to ensure that we capitalised on engagement and authentic coverage while creating a relaxed atmosphere.
We worked with Matthew Calvin to come up with the best possible ways to get the influencers engaged with the product. The botanical scenery provided the influencers with plenty of instant photo opportunities in an aesthetically pleasing environment.
The event was a key opportunity to spread brand awareness while gaining influencer coverage. To maximise this we pulled out the stops to encourage social sharing on the night. We hosted a floral headdress-making workshop which added an interactive element.