LFA | Honest lifestyle, homeware & fashion PR.
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AboutCase StudiesJournal
LFA | Honest lifestyle, homeware & fashion PR.
Award-Winning honest and transparent fashion and Lifestyle Brand PR
1995 - Aged 8
2009

2009

LFA founder Rosie graduates from Art school with a BA in Textile Design and a keen eye for design

2011

2011

After countless internships within the industry, she finds her feet with knitwear brand Lowie. She grows their business considerably through PR and Social Media by learning what works first hand.

2012

2012

The press love Lowie and start to ask what other clients Rosie represents so they can feature them too. 

2013

2013

She builds a website and launched The London Fashion Agency (eventually LFA) and the business and client base grows. 

2014

2014

Milo joins team LFA. Rosie attempts to give him a stylish hair cut, but it all goes terribly wrong.

2014

2014

The year ends with multiple brands being launched to the British press. LFA gained countless pieces of coverage without the hefty PR price tag. Rosie realises the key to great coverage is a brilliant product and beautiful branding. 

2015

2015

Outgrowing our space, we move into a bigger office in Brixton.

2015

2015

Our clients are with us for the long run. Matthew Calvin and Toolally sign with LFA and are still with us to this day. 

2015

2015

We are making waves in the industry. People describe us as bold, disruptive and refreshing. Rosie is invited for entrepreneurial breakfast at the House of Lords as part of the top 30 entrepreneurs in the country. 

2015

2015

Rosie wins Great British Fashion Entrepreneur of the Year: Entrepreneurial Spark Special Merit Award. 

2016

2016

Cecilie joins team LFA bringing charm, a great eye for what the press like & a dry sense of humour.

2016

2016

People love our PR. They want more & we recognise the industry is changing. We expand into social media services and influencer outreach. 

2016

2016

Shannon joins team LFA. She brings bags of influencer knowledge, an eye for grammar and a love of crisps. 

2016

2016

We are nominated for 5 industry awards and win GBEA Creative Industries Enrepreneur of the Year 2016. 

2016

2016

Outgrowing our old office, we find a new office space (just upstairs). In true LFA style, we decorate and build everything ourselves.

2017

2017

We start to get requests from homeware & lifestyle brands for PR. We have the contacts so we take them on. We celebrate as the coverage rolls in. 

2017

2017

We grow as our clients grow. Toolally is selling like hotcakes in John Lewis and their press & influencer coverage is just as good. 

2017

2017

Nick joins the team part-time as finance guy. He also assists with office DIY. 

2017

2017

We're shortlisted as one of the top 100 start-ups in the country. 

2017

2017

We make friends with the right people. Design agencies, wholesale consultants, stylists... so that our clients get the best support in every way possible.

2018

2018

New year, new us. We change our name from The London Fashion Agency to LFA (Lifestyle & Fashion Agency) to reflect our new line of work for homeware and lifestyle brands. 

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