Does The Death Of Print Signal The Death Of PR?

And another one bites the dust.. with LOOK, NME and Glamour gone in a matter of months, many are wondering whether print, and in turn PR, may be hurtling towards its expiry date. Traditionally speaking, print is PR's bread and butter - it's what we found ourselves on and it's what keeps our clients happy. But the fact of the matter is, print publications are dropping like files, and while it's a touch premature to suggest that it's done with entirely, what it does suggest is a new wave of press that PR teams are scrambling to get on board with. While the future of print media faces uncertainty, and our magnum opus is slowly obliterating, we have to ask; are our days numbered?

Out with The Old, In With The New

While traditional PR relies on the promise of print media, we're seeing a new wave of agencies (us included!) that manage their clients reputations from behind a computer screen. And the digital era doesn't only affect the publications we target - more and more we're seeing agencies that do their showrooms, marketing and reporting through an entirely digital medium. 

Print is great, but its results are near impossible to measure. Digital press on the other hand benefits from tools such as Google Analytics that allows us to analyse the effectiveness of every piece of coverage that brands get, meaning that PR Agencies are able to provide more accurate reports to their clients and continue to reach out to publications that have been proven to work. It also allows us to please our clients in a shorter amount of time - with printed lead times being painfully long, online coverage allows for 'quick wins' that get brands noticed quick.


Print media comes with many perks, but like most things it also presents problems. With print, potential customers have many hurdles to jump over before actually making it to your website. They may see your product in a magazine and make a note of it for later but as we all know life gets in the way and they inevitably forget. Print also has an expiry date, and your coverage only lasts for as long as the issue is in stock.

Digital press, on the other hand, is great for brands as it plays on customers' impulses - you see something you like, you click on the link and hey presto it's in your hands a few days later. Even if digital coverage doesn't immediately lead to sales, it's proven to have an impressive impact on website traffic, with features in Emerald Street or The Pool shown to have increased website visits by around 400%. Plus digital coverage will last as long as the internet does, and by the look of things that's not going anywhere any time soon.

Click-through coverage puts brands at the fingertips of the internet's savviest shoppers. Sales make happy brands, and happy brands make happy PR agencies.

Swallow The Pride

The decrease of print publications has more of an impact on pride than it does purchase. There's a certain prestige that comes with seeing your product in Vogue or any established publication that you just don't get from online press, and some brands have difficulty in separating pride from impact. The reality is that even though it’s a great feeling, it doesn’t necessarily lead to successful PR. So while print dying doesn't necessarily hinder PR agencies, it does make their onboarding process a touch more difficult, as they can't promise print coverage in the same way that they used to.

Looking Forward

So what now? In 2018 brands need a much more 360-degree approach to PR – having your brand featured in a magazine isn't enough. PR is so much more than products on a page, so it's high time for brands to open themselves up to maximising social media, influencers and digital marketing.

While the death of print might have bruised the egos of brands pining for that feature in Vogue, we can rest assured that PR agencies still have a place in today's landscape. Or at least that's what we like to tell ourselves.

5 Tips For Maximising Your Time At A Trade Show


Exhausting and time consuming as they may be, trade shows are full of the industry's top buyers, stockists and department store representatives and when done right those days of early mornings and late nights can result in some great things for your brand. With Pulse just around the corner, we've rounded up some tricks of the trade for maximising your time while you're there.. 


We've all been there - day three and you would rather never eat chocolate again/ *insert worst fear here* than talk to another person. While it's tempting to slack off a little, the key to trade show networking is more is more - talk to everyone, everywhere. You never know which important buyer you might meet in the lunch queue.


It's shallow we know, but when there are hundreds of other brands on display, great visuals can really help you to stand out from the crowd. Your stand should be tidy and on brand, your product display should be enticing and it should make passers-by want to take heed and learn more about what you have to offer.


But your competitors closer. Use this opportunity to leave your booth (ensuring it's left in good hands!) and take in what similar brands are doing - it's good for you to understand where your brand sits on the market, and you can identify any gaps there may be in your trade show strategy, so next time you can come back even bigger and better.


We know that there are a million and one things to prepare before attending a trade show, but one thing you shouldn't leave off your list is printed materials - depending on the type of product you make, you should have your look book, line sheet and business cards printed on high quality paper for visitors to take away with them. While they might not be ready to place an order there and then, your card might be filed away to revisit in a few months' time.


Speaking of business cards, it's imperative to your post-trade show success that you're collecting a card from every person you are interested in. After the dust has settled and you've given yourself (and others!) a day or two to recoup, send a follow up email to any warm leads - a successful bout of follow ups extends the life of your trade show opportunities. And for more tips on increasing sales, you can check out Carousel & Co's blog post here.

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5 Things Successful People Do Every Day


There's no such thing as a recipe for success, but that said there are some things you can do to boost your productivity and in turn help you to thrive. Triumph awaits..


How many times have you heard yourself say 'I wish there were more hours in the day!' - too many to count, if you ask us. Sounds simple, but by getting up just an hour earlier you give yourself time to have a hearty breakfast and prepare for the day ahead. The early bird catches the worm, after all.


Let's be honest, there's nothing more annoying than that guy who's always exclaiming "but I'm just so BUSY!". We get it Drew, really we do. There's no need to miss that drink you've rearranged six times if you just make the most of your working day. Anyway, word on the street is that 'smarter' is the new 'harder' - just ask Tim Ferriss.


Networking can be an introvert's worst nightmare - talk to people I don't know? ALL NIGHT? Count me out. (Un)luckily for you, networking is a great way to get your name out there and meet likeminded folk who may just have exactly what you're looking for. Now, we're not suggesting you spend every evening at networking events (even the most extroverted of extroverts wouldn't want to do that!), but next time someone asks you for a coffee, maybe consider saying yes - you never know where it might lead.


When you've got 3,535 things to do, it can be hard to do anything other than stress about your ever-growing list of tasks. Breaking your tasks down into achievable, manageable goals helps you to stay focused and gives you a reminder of what it's all about, if ever you need reminding on a particularly stressful day.


Speaking of stressful days, they can be increasingly frequent when you've got mountains of work on your mind. The most important thing that successful people do is take care of themselves - you can't get much done when burning the candle at both ends. So whether you're a gym bunny or bookworm, set time aside in your day to indulge in a little self care. You deserve it, after all. 

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Our Top 8 Stationery Brands #NationalStationeryWeek

Time to take note - it's International Stationery Week and we've rounded up some of our favourite brands that can satisfy the needs of even the most extreme stationery enthusiasts. Pens and paper at the ready..

Present and Correct

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Established in 2009 by two graphic designers, Present and Correct sells self-designed products as well as notebooks, cards and prints made by designers from around the world. Both founders admit to having a long-term obsession with stationery (don't we all!).


Meylor Paper Goods

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Founded in 2016 by Grace Watts, Meylor Paper Goods is known for its minimalist luxury stationery with an emphasis on quality. All of their products are made in England and proudly stocked in Harrods, Fenwicks, Olivia Bonas and The Conran Shop. 


Chloe Hall Illustration

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Based in Leicester, Chloe Hall Illustration is known for prints and patterns inspired by nature. Founder Chloe has a passion for the outdoors, which you can see reflected in her beautiful cards, notebooks and prints. 


Go Stationery

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GO Stationery designs and manufactures high quality stationery that's styled and made in London. The brand is stocked by many of the UK's top high street names as well as a number of independents. 



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Ohh Deer was established in 2011 by Jamie Mitchell and Mark Callaby. The brand is recognised as a platform for illustrators to showcase their designs - you can find them in Urban Outfitters, ASOS, John Lewis and Selfridges.



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Papier was founded in London in 2015. The brands aim is to inspire people to connect with each other in a more thoughtful way. Papier have partnered with the industry’s leading artists, illustrators and designers to create a collection of cards and invitations to suit every occasion.


Chase and wonder

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Chase and Wonder prides itself on being a fine design stationery brand with British personality. They focus on producing only the highest quality designs and products, all of which are proudly made in Britain. Chase and Wonder was established by husband and wife designers David and Faye Aspinall in 2010.


Ark Colour Design 

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Gift shop owners Jane Richards and Amy Lindsay founded Ark Colour Design in 2015. Their products are fun, affordable and well made. Every piece is hand finished with embossing, making each one unique to the next.

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A Day In The Life.. Matthew Calvin


Our very own Matthew Calvin is one of London’s most exciting young jewellery designers. Named by the Evening Standard as a go-to name for modern, minimalist designs, Matthew is obsessed with style and precision. We sat down with him to talk custard creams and Colin the cockapoo..

1.    I can’t start the day without..

Coffee and a walk with Colin (the Cockapoo)!

2.    Deadlines are fast approaching – which album gets you to the finish line?

Sam Smith always calms me down but lifts my mood. Although I’m only allowed to play the album once a day in the office..!

3.    And what snack?

I’m very partial to a custard cream.

4.    What’s the best thing about your job?

I love getting to spend every day doing what I love with a great team.

5.    And the worst?

With late nights and early mornings, having your own company doesn’t always come easy but the rewards are worth it.

6.    What are you most proud of? 

It was an amazing achievement for us to get into John Lewis. Seeing my designs in cabinets across the country really was a proud moment. 

7.    Something you want to achieve in the next year?

I would like to see my jewellery in department stores across Europe. Breaking into the US market is also a big goal for me.

8.    And lastly, what are you having for dinner tonight?

This is by far my favourite question – every morning I always ask Georgia and Sophie in the office what they had for dinner! Tonight my fiancé Joe (who is a whiz in the kitchen) is making roast chicken and wild rice salad with a mango, avocado and coriander relish. 


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The Three Best GDPR Guides You Need To Read


Has the title of this post already got you shuddering? We know GDPR is something no one wants to spend their time figuring out - it’s a minefield! But no need to feel overwhelmed by all the confusing jargon-filled content Google has to offer - we’ve done the hard work for you and found the three best resources you can use to finally figure out how GDPR applies to you and your business. No shuddering required.

Data Protection and Journalism: A Guide for the Media

This helpful 51-page document breaks everything scary about GDPR down into three sections: Practical Guidance, Technical Guidance and Disputes. The document goes over the basics of GDPR, data protection myths, key points you need to know and much more. You can read it here.


GDPR For Online Entrepreneurs

As an alternative approach to a pdf document, this Facebook community is full of likeminded entrepreneurs who are also navigating the world of GDPR. This group is filled with helpful videos that explain the more difficult things in detail and posts from all different members of the group with their GDPR tips. This has a more personal and interactive feel - perfect if you’re not excited about the prospect of reading through a lot of material. Have a browse here, but remember, it's a closed group so don't forget to request for access!


GDPR for Dummies

They’ve got ‘For Dummies’ for marketing, driving, fishing and now GDPR! You can bet this will be the next thing on your (and our!) bookshelf, but for now this pdf document will give you all the information you need. From introducing the Data Privacy Challenge to demonstrating accountability through oversight, this document covers everything. Have a read of the document here

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Ethical Wishlist

With Fashion Revolution Week fast approaching it's time to get green-fingered and pick up some ethical pieces for your wardrobe. In the name of good morals (and internet shopping) we've rounded up some our favourite environmentally friendly picks. Say goodbye to fast fashion and hello to a happy conscience..

The Olive Clothing Jacket 


THE Veja trainers






 Ecoffee cup, £7.95

Ecoffee cup, £7.95


 Lowie Folk Ribbon Workwear Jacket, £165

Lowie Folk Ribbon Workwear Jacket, £165


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5 Top Tips for PRing your PR


So you've put the time in, perfected your pitch et voila! You've been featured. Congratulations - this is a huge achievement.

But what now? Shout it from the rooftops. Here's a few ways that you can milk your coverage for all its worth.

1.  Keep Everything

Your press coverage will only last as long as that issue of the magazine or newspaper is on the shelves, so make the most of it while you can! If your coverage is online make sure to screenshot it. If your coverage is in print buy a copy of the publication and scan it in so you have a digital copy. This way you will have it to cherish forever and you can use it to your advantage by re-posting it on social media.

2.  Get Social

There’s nothing more powerful that putting your coverage out on social media for the world to see, especially on platforms with millions of users. Not only will all of your loyal followers see it, but by using hashtags you can expand your reach to a whole range of potential customers from all over the world.

Make sure you tag the publication, the editor, and/or the journalist who included your product in the publication. Your account popping up in their notifications is just another way for them to remember your brand name which can, in turn, lead to future coverage. Similarly, if they post the piece of press on their social media make sure to like, comment and share it.

3.  Good News Travels Fast

What better way to share your new press coverage with the people that really care than with the newsletter they’ve all signed up to? Whether they’ve just signed up to get a discount or because they’re genuinely interested in the brand, you have a database of past and potential customers just waiting to be contacted. This little bit of news about your brand being in Cosmopolitan, The Guardian, Tatler, or wherever else it may be could be the one thing that persuades your subscribers to make that all important purchase.

4.  Make a Connection

The editor or journalist that featured you is the one who made your press coverage happen, so give them what they deserve – a big ol' thank you! Just a quick email to say thank you for the opportunity and that you appreciate their time can mean the world. Not every brand does it, so sending that quick email will help you stand out and, most importantly, can lead to more coverage. If you come across as genuinely grateful and all-round lovely, editors will be much more inclined to feature you again in the future.

5.  Press Page

Editors are unlikely to put you in their publication without doing their research first and one of the first things they'll look at is your website. Having a 'Press' or 'As Seen In' page will give them an idea of which publications you have been featured by previously - and it may just encourage them to feature you too if they can see that your brand aligns with their audience.

A press page will also encourage customers to trust in your products. When publications that have been around for years such as Vogue or The Evening Standard feature your products, customers will believe that your brand is worth spending their hard earned money on. It gives them that extra reassurance they sometimes need to make a purchase.

Taking some extra time from your day to complete these little steps can make all the difference. Press coverage isn’t just your image and brand name online or in print, it’s a gateway to brand credibility and increasing sales and traffic. Don’t underestimate the power of PRing your PR!

The Sunday Papers - March

This month we're putting a spotlight on fashion-forward jewellery brand A Weathered Penny, who have been with us since January. Their SS18 collection has been loved by editors across the board, but don't take our word for it - the proof is in the placement. So without further ado, here's March in coverage..

 Resin Curve Earrings on Who What Wear 

Resin Curve Earrings on Who What Wear 

 Gold Curved Earrings in Stella Magazine

Gold Curved Earrings in Stella Magazine

 Resin Curve Earrings in Grazia

Resin Curve Earrings in Grazia

 Gold Face Earrings in YOU Magazine 

Gold Face Earrings in YOU Magazine 

 Solid Curve Matte Earrings in YOU Magazine

Solid Curve Matte Earrings in YOU Magazine

 Geometry Drop Earrings in The Sunday Times Style 

Geometry Drop Earrings in The Sunday Times Style 

 Resin Curve Earrings in The Telegraph 

Resin Curve Earrings in The Telegraph 

 Geometry Drop Earrings in The Times

Geometry Drop Earrings in The Times

Interested in what coverage could do for your brand? Get in touch & we can have a chat.

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Pay Day Wishlist - March

After the longest month in eternity pay day is finally here and what better way to celebrate than to blow your month's wages in the space of one day? Here's some of the goodies that are going straight in Team LFA's basket..



  Round Brass Mirror  - £49.99





THE rosie drake night PURSE (via soror studios)

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Our Favourite Female-Powered Brands #InternationalWomensDay

We're all for empowering women 365 days of the year, but as it's International Women's Day we thought we'd show some of our favourite female-owned brands a bit of extra love. Take it away, girls.. 




Lowie is a heritage-inspired clothing brand that was started by Bronwyn Lowenthal in 2002. Never straying from their dedication to minimal environmental impact, all of Lowie's clothes are beautifully designed and ethically made.



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Toolally is an elegant perspex jewellery brand known for its bold and colourful designs. All of their pieces are handmade in their studio surrounded by the Yorkshire and Lancashire hills. 




Inava Pavani is a luxury activewear brand that recognises the value of a technical fit. Established in July of 2017, their designs and products look beyond the workout, creating versatile fitgear that transcends seasons with timeless design.



MAiK is a graphic lifestyle brand started by Cat Thorogood in 2015. The brand is known for its great looking graphic pieces that are sustainably sourced and ethically produced, and all of their prints are designed exclusively in house.


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Hammam Havlu is a hammam towel brand from Hertfordshire with strong Turkish roots. They are the UK's first dedicated ethical hammam towel brand, and every item they sell is unique and created with a respect and love of Turkish culture.


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A Weathered Penny is a London-based jewellery brand started by Kayleigh Carter in 2012. Every piece is conceptualised with modern design in mind - the result is striking jewellery that encompasses the brand’s ethos of minimal design at a minimal cost.

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February Wish List

It's always time to treat yourself - here's what team LFA were eyeing up in February..


The Matt & Nat Rucksack 

The Lowie Dungarees

The Vow London Sunglasses

The Yolke Pyjama Set

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The LFA Valentine's Day Gift Guide

Hallmark Holiday or not, Valentine's Day is fast looming and with any excuse to window shop, we've been eyeing up some of the most lustworthy gifts on the market. Whether you're lucky in love or celebrating Palentine's, here's some goodies to treat a loved one or, more importantly, yourself to:






 Available at Harrods & Selfridge

Available at Harrods & Selfridge



Like window shopping? Us too - check out our Pay Day Wishlist to take a further look at Team LFA's browsing habits.
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Pay Day Wishlist - January

Pay day is FINALLY here (seriously, December feels like it was at least 6 months ago). Here's some of the goodies Team LFA will be treating ourselves to..



  Boskke Sky Planter  - £89.95


  LRNCE cushion  - 65€



Looking to treat yourself a little more? Have a gander at our previous wishlist.
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Our Favourite Brands From Top Drawer

We spent the start of this week at Top Drawer browsing for brands - here's a few of our favourites:

Ian Snow

Ian Snow's products are inspired by his lifelong love of India - think bohemian rugs and soft furnashings that add a handmade touch to your home.


The Memobottle is a premium, re-usable, flat water bottle designed to neatly slide into carry bags - perfect for those who want to take a step towards eco-friendly living.

The Room Alive

The Room Alive is a beautiful brand that specialising in practical and stylish living - their designs are perfect for minimalists and pastel lovers.

Meylor Paper Goods

Meylor Paper Goods is a modern, minimalist stationery brand placing an emphasis on quality. We're noting our new year's resolutions down in this gorgeous green notebook. 

Sevak Zargarian

Ceramic designer Sevak Zargarian makes his products by hand from the comforts of his own garden studio - we love the unearthed collection

Doiy Design

We've got our eye on this cyclops wall mirror - just one of the 'gems of creativity' that come from this Barcelona based brand. 


Did you know we've recently relaunched? We now do PR for lifestyle & homeware brands - hurrah! Be sure to get in touch if you're looking for PR that gets results without costing the earth.
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Goodbye London Fashion Agency

Goodbye London Fashion Agency

Hello LFA (Lifestyle & Fashion Agency).

As of today (15th January 2018 for you latecomers), The London Fashion Agency will be relaunching as LFA (Lifestyle & Fashion Agency). We started The London Fashion Agency in 2013 with one very simple mission of cutting the cost of traditional PR, and over the years we’ve worked with hundreds of fashion brands on gaining thousands of pieces of coverage. 

Since then, we’ve expanded our portfolio to represent some of the best lifestyle and homeware brands in the business, so it only felt right that our name changed to reflect the diversification and growth of the agency. The affordable PR model works: we've got the results to prove it. 

We'll still be doing the same award-winning PR, we're just extending it to lifestyle and homeware brands too.


Our award-winning services

Press Outreach Retainer

Budget P/M: £790+

Influencer Outreach

Budget P/M: £790+


Budget: £190

Looking for results-driven PR that doesn't cost the earth? Check out all of our services here.

LFA Behind The Scenes - Meet Milo

LFA Behind The Scenes - Meet Milo


Milo is a fluffy fashion icon with a bigger wardrobe than the rest of the office combined. He's impawsibly cute, but highly suspicious of the following: scooters, hats, and dogs with long ears. 

What do you put on your toast?

Look, I'm a dog and I'll take what I can get.

What’s your feel-good song?

I don't think dogs have favourite songs.

Ask your best friend to describe you in 3 words:

Wise, playful and a bit bossy.

What are you most proud of?

I haven't bitten a delivery man in aaages, which is good.

You can only watch one film for the rest of your life. What is it?

I don't think dogs have favourite films.

What’s the best discovery you’ve ever made?

That I can use my incredibly cute face to prize food from everyone in the office.

Something you want to achieve in the next year?

I don't think dogs have definitive life goals.

What’s your favourite smell?


What would you tell your 15-year-old self?

Is that in human or dog years?

What are you having for dinner tonight?

Some Bakers with a side of whatever mum & dad are having. 

Follow me on:


Love Milo? You should go ahead and meet the rest of the team! Warning though, they're not half as cute.

LFA Christmas Gift Guide 2017

'Tis the Season for treating yourself.
(And buying gifts for loved ones) 
((But mainly treating yourself))

We're joking, kind of. We've rounded up all the best gifts from some of our favourite brands - read on to see all of the treats that Team LFA are eyeing up this Christmas..




Not quite done with browsing? Take a look at some of the great brands we represent.

5 Instagram Accounts To Stalk - Homeware

Where better to find all your homeware inspiration than on Instagram? We've gathered together 5 of our favourite accounts that will help you discover some amazing homeware gems and will liven up your Insta feed along the way... you're welcome!

R O O M 3 5 6

If you like: Neutrals & beautifully simple, parred-back pottery


If you like: Homeware with eccentricity, playfulness and character.


If you like: Homeware & stationery & calm Insta vibes


If you like: Wanderlust & exotic bold prints


f you like: Homemade, simple & stylish, porcelain homeware

Enjoy a good Insta stalk? Us too. Take a look at some of our favourite fashion-forward accounts.

Our Top 10 Brands From Stylist Live


Our very own Toolally make beautiful perspex earrings from their studio in Yorkshire. Our favourites are the Swinging Circles and the Fandangos.


Started by sister duo Chloe & Lauren, Soror Studio aims to empower women, curating all of their favourite female-powered brands under one roof.


Miss Pom Pom design beautiful, graphic knitwear from their Brixton studio. We love the Geo scarf, which coincidentally was featured in today's Emerald Street.


Flamingo Candles specialise in cool, printed candles at an incredible price point. Take our word for it, this one smells just like gin & tonic.


MT Masking Tape are a super cool Japanese brand that make, yep you guessed it - masking tape. They come in all sorts of colours and patterns, and are perfect for making your Christmas gifts look that little bit more interesting.


Not Another Bill make beautiful, customised gifts. If you're feeling extra generous, set up a monthly subscription for your loved one for the ultimate year-round gift.


Doisy & Dam do delicious chocolate in wrappers you (almost) won't want to open - our favourite was the lemon & poppy seed (and the date & Himalayan pink salt, and the maple & toasted rice...)


Sloane Stationery are known for their timeless notebooks and diaries that you can customise - 2018 is fast approaching, so make sure you get yours before it's too late.


Nikki Strange is a Hackney based accessories label specialising in prints "for daydreamers and free spirits." We love all things green, so this Paradise Palms notebook is right up our street.


Who doesn't love a little drink on a Friday evening? Drinks By The Dram make theirs in 30ml sample format, so you can't go too overboard. With Christmas coming up, treat yourself to this Advent Calendar.