Exhausting and time consuming as they may be, trade shows are full of the industry's top buyers, stockists and department store representatives and when done right those days of early mornings and late nights can result in some great things for your brand. With Pulse just around the corner, we've rounded up some tricks of the trade for maximising your time while you're there..
1. A FRIENDLY FACE
We've all been there - day three and you would rather never eat chocolate again/ *insert worst fear here* than talk to another person. While it's tempting to slack off a little, the key to trade show networking is more is more - talk to everyone, everywhere. You never know which important buyer you might meet in the lunch queue.
2. LOOK THE PART
It's shallow we know, but when there are hundreds of other brands on display, great visuals can really help you to stand out from the crowd. Your stand should be tidy and on brand, your product display should be enticing and it should make passers-by want to take heed and learn more about what you have to offer.
3. KEEP YOUR FRIENDS CLOSE..
But your competitors closer. Use this opportunity to leave your booth (ensuring it's left in good hands!) and take in what similar brands are doing - it's good for you to understand where your brand sits on the market, and you can identify any gaps there may be in your trade show strategy, so next time you can come back even bigger and better.
4. SOMETHING TO REMEMBER YOU BY
We know that there are a million and one things to prepare before attending a trade show, but one thing you shouldn't leave off your list is printed materials - depending on the type of product you make, you should have your look book, line sheet and business cards printed on high quality paper for visitors to take away with them. While they might not be ready to place an order there and then, your card might be filed away to revisit in a few months' time.
5. FOLLOW UP
Speaking of business cards, it's imperative to your post-trade show success that you're collecting a card from every person you are interested in. After the dust has settled and you've given yourself (and others!) a day or two to recoup, send a follow up email to any warm leads - a successful bout of follow ups extends the life of your trade show opportunities. And for more tips on increasing sales, you can check out Carousel & Co's blog post here.
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