Award-Winning honest and transparent fashion and Lifestyle Brand PR
 

Lowie

 

Brand growth | Long-term press love

 
 
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The Brief

Lowie was founded in 2002 with the philosophy of producing beautiful and sustainable clothing people want to wear without compromising on design. When the brand approached us in 2014 they faced a common challenge. They were well-established with a loyal following, however their online conversion was low. Their customers wanted to see more of the brand in press and on Influencers before investing in a Lowie piece. Regular brand endorsement from people and press was crucial for trust. Challenge accepted.

 
 

The Plan

We devised a long-term strategy that honed in on who the Lowie customer is. The end goal was to increase trust and credibility through product placement, brand storytelling and influencer endorsement.

 

Repeat coverage


The Lowie customer trusts what the fashion editor feature in The Guardian on a Saturday so we worked towards securing regular coverage in a select number of publications.

Influencer endorsement


Authentic interactions on Instagram build trust and contribute to long-term loyalty. To leverage the power of social media, we hosted biannual influencer breakfasts at Lowie’s shop driving awareness, coverage and endorsement.

Local love


With a shop in Herne Hill (and now Crystal Palace), the local interest was already there. We generated press coverage in local publications to further strengthen Lowie’s presence and reach a wider customer base in South London.

Raise designer profile


To enable the customers to form an emotional connection with Lowie and to get a peek behind the brand, we raised the founder & design director’s profile through a series of interviews and profiling pieces.

 
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The Results

With Lowie’s core customer in mind, we generated high-quality press pieces and Influencer endorsement boosting the brand’s credibility, trust and loyalty. The exposure also enabled the brand to capture a new and wider audience.

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The Coverage

 
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The Numbers

 

22%

increase of unique website visits year on year

28%

increase in online orders year on year

24%

increase in average order value year on year

57%

increase in online revenue year on year

 
 
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LFA have been doing Lowie’s PR since 2011. They have generated a great amount of press including being featured in The Guardian, The Times, Living Etc, Country Living and Stylist Magazine to name a few. I really do rely on the LFA team and feel like they are essential for our brand engagement.
— Bronwyn Lowenthal, Lowie
 

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