Christmas in July: Why should the gift guides be part of your PR strategy?
It may only be June, but one of the most important times of the year for brands is just around the corner. The gift guides are compiled well in advance to the festive season, which means the clock is ticking to get your ducks in a row for the festive season.
WHY SHOULD I BE THINKING ABOUT CHRISTMAS NOW?
Long-lead publications work 3-4 months in advance and start compiling their gift guides in July, hence why it's crucial to start preparing now. Deadlines will vary from publication to publication, but generally speaking, short-lead publications start compiling from late September onwards, while online magazines work on theirs from October right up until Christmas. Timing and persistence is key, and missing a deadline means missing a golden opportunity for your brand.
WHAT CAN IT DO FOR MY BRAND?
Christmas gift guides are the number one place where people look for gift ideas which mean they have a huge reach. Being featured can increase your brand awareness and credibility and potentially generate traffic and sales.
To maximise your chances of being featured in the Christmas Gift Guides, it is important to build a rapport with press ahead of this key time of the year. If you got a great brand and a great product we might be able to help establish your brand and increase your exposure.
By humanising your brand you can build trust and establish a more meaningful connection with your customers. This will also help you stay competitive in a cluttered market.
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